Posted: December 22, 2004

Science of Sport: Free Radical Scavenger Formula Demonstrates Enhanced Athletic Performance in Independent Pepperdine University Clinical Trial

Santa Barbara, CA - A clinical trial conducted by Pepperdine University revealed a dramatic improvement in time trial performance by elite cyclists as a result of the daily intake of FRS Plus, a breakthrough Free Radical Scavenger antioxidant supplement beverage. The researchers concluded that FRS Plus significantly boosted peak performance and markedly enhanced endurance in 11 elite cyclists.

"Exercise performance changes of 1-4% are significant and usually mean the difference between winning and losing. FRS Plus yielded a 3.1% improvement, which is impressive, especially in highly trained elite athletes," observes Holden S.H. MacRae, PhD, Principal Investigator and Professor of Sports Medicine at Pepperdine University. "Muscular exercise promotes the production of free radicals that contribute to muscle fatigue. Daily use of FRS Plus notably improved endurance exercise performance by minimizing fatigue. These findings suggest that FRS Plus may also improve recovery time and reduce the inflammation associated with high intensity exercise. Subjects performing high intensity 30 km time trials demonstrated sustained increases in muscle power output and whole body gross mechanical efficiency, thereby completing the trial in a significantly faster time."

"Variations of this magnitude are typically achieved in athletes by blood doping or living at high altitude," adds MacRae. "These study results have significant implications for athletes seeking an edge without risking their health or reputation."

The twelve-week trial was a double-blind, placebo-controlled, cross-over study measuring the performance of 11 elite cyclists and triathletes over a six week period and linking variations in performance to the intake of FRS Plus, a proprietary formula containing 600mg of flavonoids, including quercetin, green tea extract and seven key vitamins.

Commenting on the Pepperdine results, Dr. Marcus C.C.W. Elliott, M.D., a Harvard-trained physician, leader in sports conditioning and injury prevention consultant for the NFL, as well as an advisor to New Sun Nutrition, sponsor of the study, comments, "In almost 20 years of elite athlete conditioning and science, this is one of the most impressive performance enhancement results I've encountered."

"Short-term intakes of dietary antioxidants have been shown to counteract the cellular damage caused by free radicals. In this study, FRS Plus has demonstrated that it can also increase athletic performance," adds Elliott. "FRS Plus may prove to be not only a performance enhancer for endurance athletes such as cyclists, runners, swimmers and the like, but also a powerful long-term protector for any athlete, helping to alleviate free radical damage caused by exercise."

The patented FRS Plus formula was developed in collaboration with Harvard scientists and was launched by New Sun Nutrition, a specialist in flavonoid health solutions, in September 2004. The company is doing additional clinical research on the potential health benefits of FRS Plus. The formula will be available in concentrate form for online purchase at www.frsplus.com.

About New Sun Nutrition
New Sun Nutrition is pioneering the development of flavonoid health solutions to improve consumer health and wellness. The company uses the latest scientific research to create innovative, great tasting dietary supplements, beverages and ingredients. The proprietary formulas synergistically combine nature’s most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.

The company's current product portfolio includes FRS® Plus antioxidant health drink, a scientifically formulated supplement beverage designed to fight fatigue, boost performance and neutralize free radicals before they can cause cellular damage; and IntelliSoyTM, the first completely clear, 100% soluble and perfectly pure soy isoflavone ingredient with low calories and no taste.

The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.

For more information on New Sun Nutrition's products, log on to www.frsplus.com and www.intellisoy.com.

Background:

Leading Harvard Scientists and Balance Bar Co-Founder to Launch Revolutionary Flavonoid Formula

Introducing FRS(R) Plus Antioxidant Health Beverage Formula
Established to Fight Fatigue, Boost Performance & Support Daily Wellness

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Sept. 27, 2004-- Richard Lamb, Balance Bar co-founder and CEO of New Sun Nutrition, announced today the introduction of FRS Plus, a scientifically formulated Free Radical Scavenging antioxidant health beverage.

The breakthrough new dietary supplement formula is the result of years of research and development by Dr. Lan Bo Chen, Ph.D., Professor of Pathology at Harvard Medical School's Dana-Farber Cancer Institute, Dr. Mitsunori Ono, Ph.D., world-renowned phytochemical expert and Senior Scientist with the Beth Israel Deaconess Medical Center, and other pioneers in flavonoid research.

"The Harvard scientists were seeking ways to bring consumers a natural energy boosting health formula. After seeing their research, along with mounting evidence of hundreds of clinical studies on flavonoids, and using the product myself, I became convinced that flavonoids, and especially quercetin, will play a critical role in the improvement of health," comments Lamb. "The scientists' knowledge and enthusiasm prompted the New Sun Nutrition venture and the launch of FRS Plus, our flagship product. We are thrilled to share FRS Plus with the world."

"In our research to counteract the effects of free radical damage in the human body, we focused on intensifying and extending the duration of an increased concentration of quercetin in blood plasma, which is an important factor in enhancing quercetin's overall effectiveness," states Dr. Ono. "Animal studies have indicated that the ingredients in FRS Plus act synergistically to increase the level and duration of the antioxidant quercetin in the system."

"Our patented FRS formula, combining quercetin and green tea catechins is uniquely formulated to enhance the performance of the flavonoids through the integration of seven key vitamins and metabolic enhancers," adds Dr. Ono. "We believe that daily supplementation with FRS Plus can make a significant difference in people's daily lives and long-term health."

FRS Plus is a delicious, easy to drink, orange tangerine flavored supplement beverage available in both Original and Low Carb versions. It is available for sale exclusively online at www.frsplus.com in a liquid concentrate form.

A serving of FRS Plus contains 250mg of quercetin, which is typically found in the skins of apples, onions and red grapes, and 50mg of catechins extracted from green tea. FRS Plus helps neutralize free radicals that can cause cellular damage. Free radical damage has been associated with premature aging, weakened immunity and over 60 diseases, including cancer, diabetes, arthritis, heart disease and Alzheimer's.