Posted: December 22, 2004

Athletics: Premier Event Management Announces Inaugural Wasatch Front 10K

$20,000 Prize Purse; Olympian Ed Eyestone Training Program

Premier Event Management in conjunction with the Dannon Company, the Daily Herald newspaper and the Utah Valley Convention & Visitors Bureau has announced the inaugural running of the Wasatch Front 10K road race which is scheduled for Saturday, June 18, 2005 in Provo, Utah. This new fitness event will be open to all runners, walkers and physically challenged athletes wishing to set a new personal goal for the 10K distance.

The 2005 Wasatch Front 10K will offer a $20,000 prize purse as part of the Trigenix Championship, which will be distributed to the top 10 male and female competitors crossing the finish line in beautiful LaVell Edwards Stadium on the campus of Brigham Young University. The 2005 Wasatch Front 10K will also offer a special $1,500 prize purse which will be awarded to the top three male and female Utah residents crossing the finish line. For detailed information on the 2005 prize purse, visit www.runthefront.com.

"We are very excited about the opportunity to work with our many sponsors, city officials and BYU on the newest fitness event to hit the mountain west," stated Bill Burke, president and event organizer for Premier Event Management. "This event, because of its easy distance of only 6.2 miles and the healthy regional lifestyles that so many follow, creates the potential for the next big 10K running event to come out of the state of Utah and the campus of BYU."

After months of work with the Provo Mayor's office, members of the Utah Valley Convention & Visitors Bureau, two-time Olympian and BYU Cross Country coach Ed Eyestone and of course Brigham Young University, the major 10K fitness event came together.

To assist athletes in reaching their personal goals at the Wasatch Front 10K, Premier Event Management has joined forces with Ed Eyestone. Ed will share his many years of training experience as he provides the Wasatch Front with a special 90 day training schedule tailored to the casual jogger, walker or advanced runner. The 2005 Wasatch Front 10K training schedule will be available in copies of the Daily Herald newspaper and on our website at www.runthefront.com after January 31, 2005.

Presenting sponsors that will join our co-title sponsors The Dannon Company and the Daily Herald newspaper include Trigenix Sports Nutritional Systems, Hogi Yogi Restaurants, Smith's Food & Drug Stores and the Utah Valley Convention & Visitors Bureau. Supporting sponsors include the Provo Marriott Hotel and Conference Center, Ken Graff Motors, Brightroom Photographers and the City of Provo.

For registration information please visit the official website at: www.runthefront.com.

For further information about Premier Event Management or the 2005 Wasatch Front 10K, please contact Bill Burke at Premier Event Management, 3829 Veterans Blvd, Suite 102, Metairie, LA 70002, (866) 454-6561 or visit www.pem-usa.com.

Ryan Lamppa, Running USA Media Services Director
385 Oak View Lane
Santa Barbara, CA 93111

(805) 696-6232, fax (805) 967-5958
Ryan@RunningUSA.org
www.runningusa.org.