Posted: September 26, 2005

Triathlon: Ironman Cycle Helmets By Kuji Sports Signs Championship Athletes To Endorse And Design New Product

Bentonville, AR – Kuji Sports is pleased to announce that 5-time triathlon World Champion, Simon Lessing, and Ironman Triathlon World Champion, Heather Fuhr have selected Ironman Cycle Helmets for racing and training. Fuhr made her decision after testing an Ironman Pro Series helmet in a wind tunnel in San Diego. Lessing made his decision after racing an Ironman Pro Series helmet at Ironman Canada.

“Just like everyone else, I want a helmet that is fast, light, cool, protective, and fits comfortably,” said Lessing. “I tested the new Ironman Pro Series helmet at Ironman Canada and was impressed. The helmet is light and the Sure FitTM 360 degree retention system creates a functional and safe fit. On the long climb up Richter Pass, I noticed that the helmet ventilated well and I wasn’t overheating. I also like the fact that the helmet has ReflectekTM reflective technology to keep me safe during my training rides. Based on this experience, I’m racing in Kona next month with an Ironman Pro Series Helmet on my head.”

“I was asked to test an unbranded helmet during our August time in the Allied Aerospace low speed wind tunnel,” said Fuhr. “The “brand X” helmet, as we dubbed it, tested out very competitively among all helmets tested, including the helmet I raced all year. During the testing I noticed that the helmet was very light and fit me better than any other helmet tested due to its Sure FitTM 360 degree retention system. I was pleased to learn that the “brand X” helmet was the new Ironman Pro Series helmet brand. I look forward to racing this helmet in up-coming Ironman races.”

“We are excited to be involved with Simon and Heather,” said Kuji Sport’s Jeff Lakes. “The wind tunnel testing organized by Heather and multisports.com was enormously valuable to us. We expect that Simon and Heather will be closely involved in the product design elements for all Ironman Cycle Helmets by Kuji Sports.

Kuji Sports has been manufacturing cycle helmets since 1989 for many well known brands in the market today. Ironman Cycle Helmet line is Kuji Sports first self-branded helmet line under license from the World Triathlon Corporation. The initial roll-out of the line will include three helmets – “Extreme”, “Pro Series” and “Kona Elite”. The company plans to aggressively grow the line into all market segments.

See the entire Ironman Cycle Helmet line and meet Simon Lessing and Heather Fuhr during September 28th and 29th at Interbike booth 5381.