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Posted: December 12, 2005 Athletics:Under Armour Baltimore Running Festival Delivers Economic Punch Local economy and charities benefit BALTIMORE, Md. - (December 9, 2005) - According to a recent study by RESI, a research and consulting firm located at Towson University, the 2005 Under Armour Baltimore Running Festival generated $13.5 million dollars in revenue for the state of Maryland. This number is up nearly $1.75 million from a year ago due in part to record entry of nearly 11,000 participants. $2.025 million dollars was also collected in state and local taxes. In five years, the event has resulted in $55 million dollars being pumped in the state's economy. As a result of this year's running festival, $750,000 was also generated for local charities. Some of the beneficiaries this year were the United Way of Central Maryland, The Leukemia & Lymphoma Society, The Walker-Whitman Clinic, Baltimore Reads, Moveable Feast, Special Olympics of Maryland, Parkinson's Foundation and Health Care for the Homeless. Since the inception of the event in 2001, more than $3 million dollars has been given to local charities. Lastly, live coverage of the marathon on WBAL-TV was the highest-rated program in Baltimore between the hours of 6:00 - 11:00am on Saturday, Oct. 15. The coverage peaked with a rating of 8 meaning that roughly 88,000 households were watching the race at one point. The rating is up from last year when the broadcast peaked at a 6.6. This marks the third-straight year that coverage of the marathon ranked #1 in its timeslot. The sixth annual Under Armour Baltimore Running Festival will take place on Saturday, October 14, 2006 at M&T Bank Stadium. Mail-in registration is now available, call (410) 605-9381 for an entry form. For more information, visit TheBaltimoreMarathon.com. The Under Armour Baltimore Running Festival is owned and operated by Corrigan Sports Enterprises, a leader in sports promotions in the Baltimore/Washington, DC region. Founded in 1991, CSE owns and operates the following events: Under Armour Baltimore Marathon, The Charm City Challenge All-Star Basketball Game, The Capital Classic, the Toyota Pro Beach Volleyball Series, the Scion Trash & Jam (Extreme Sports) and the annual BikeJam event.
Ryan Lamppa, Running USA Media Services Director 385 Oak View Lane Santa Barbara, CA 93111 (805) 696-6232, fax (805) 967-5958 Ryan@RunningUSA.org www.runningusa.org. Comment on this story. |
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