Posted: April 25, 2006

Athletics: Nutrilite Powers Asafa Powell, World's Fastest Man and Global Brand Spokesman

Asafa Powell, 100-meter sprint world record holder, has just signed on as spokesman for Nutrilite, a leading global nutrition brand (PRNewsFoto/Quixtar)

Powell broke the world record for 100-meter sprint in June 2005, three months after adding Nutrilite Double X Multi-Vitamin to his training regimen

GRAND RAPIDS, Mich., April 24 /PRNewswire/ -- Nutrilite, a leading global nutritional brand, has signed Asafa Powell, the World Record holder in the 100-meter sprint, as a global brand spokesperson. In the U.S. and Canada, Quixtar Independent Business Owners (IBOs) will be excited to learn their exclusive flagship health brand helped power Asafa's record-breaking run in 2005 and will be certain to cheer him on in future events.

In June, 2005, the then 22-year-old Asafa broke the men's 100-meter world record at a meet in Athens, Greece -- just three months after his brother introduced him to Nutrilite(R) Double X(R). Asafa's brother Donovan, who also was a world-class sprinter, was introduced to Nutrilite by his wife's parents, who are Quixtar IBOs. Appreciating the benefits he received from Double X, Donovan supplied the multivitamin to his younger brother when he complained of low energy levels during his training early in 2005.

"Taking Double X was the only change I made to how I had been training," says Asafa. "After I started taking it, I felt I had more energy to train harder and run faster. I am very careful about what I consume so I appreciate the balanced vitamin and mineral content plus the rich, all-natural plant concentrates in Double X." Of course, Asafa is a world class runner, so these results are not what the typical user would experience.

Asafa also appreciates Nutrilite's brand positioning. "When I run, I don't think about anyone else. I don't think about my competition, I just do what I have to do. Nutrilite is a lot like me that way, because they don't consider the competition in what they do, they just focus on being the best in their field," he says. "I am confident that Double X and Nutrilite will help me power up for the competitions yet to come."

Asafa most recently won 100m gold at the Commonwealth Games in Melbourne, Australia, and is looking ahead to competing in the Penn Relays April 27 - 29 at the University of Pennsylvania, the 2007 World Championships in Japan, and the 2008 Olympics in China. He has captured worldwide media attention for his record-breaking successes and is widely recognized for being soft-spoken, humble, and devoted to his family, which includes his preacher father, mother and five older siblings.

"We couldn't be more proud to welcome Asafa Powell as the global spokesman for Nutrilite," says Dr. Sam Rehnborg, President of the Nutrilite Health Institute. "Not only is he a phenomenal athlete who's had an incredible experience using Nutrilite products, he's a genuinely decent, humble guy. We're thrilled to be associated with him and are confident he'll do a fantastic job representing the Nutrilite brand."

Asafa will represent the Nutrilite brand by

• Appearing at various events attended by IBOs who market Nutrilite products
• Participating in various incentive programs created by Quixtar during which he'll conduct photograph / autograph sessions with IBOs at track and field events
• Sharing his story with IBOs and the public through a variety of mediums
• Participating in press conferences and other media marketing events
• Wearing Nutrilite apparel and merchandise

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About Nutrilite
Nutrilite is the world's leading brand of vitamins, minerals, and dietary supplements, based on 2004 sales. Nutrilite is so committed to total quality control of its plant concentrates from seed to tablet, it's the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms,* located in California, Washington, Mexico, and Brazil.

Nutrilite products are available exclusively through Quixtar Independent Business Owners (IBOs) in North America and Amway business owners internationally. For more information on Nutrilite products, history, farming and manufacturing practices, visit www.nutrilite.com . To order Nutrilite products, visit www.quixtar.com

About Quixtar
According to Internet Retailer, Quixtar is the leading Health & Beauty retailer online and 14th overall, based on web sales. Since 1999, Quixtar IBOs have generated more than $5.2 billion in sales plus nearly $400 million for Partner Stores, earning in excess of $1.7 billion in bonuses and other incentives.

Based near Grand Rapids, Mich., Quixtar currently supports the efforts of independent business owners in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific and Atlantic Oceans and Caribbean Sea. Quixtar Canada Corp. headquarters are located in London, Ontario Canada.
* Based on a survey of global vitamin and dietary supplement brands conducted by Euromonitor International.

SOURCE Quixtar

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