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Washington, DC – ES Interactive announced today that it has partnered with nuun to offer fans the Florida Half Buzz: text messages of insider pre-race news and raceday updates during the first-ever half Ironman Championship race in Clearwater Florida, on November 11. As over 1700 world-class athletes gather in Clearwater, fans can follow the action on their cell phones from wherever they are. Fans can sign up today at www.wigglewireless.com/halfbuzz to receive the free text messages. Pre-race Buzz and raceday updates are provided via text message by triathlon insiders including some of the athletes themselves!
Pre-race Buzz starts Thursday, November 9 and text messages continue through November 12 via WiggleWireless’ Mobile Media Portal. The service is free to fans, but standard text messaging wireless carrier fees may apply.
The Florida Half Buzz follows the success of Kona Buzz, which chronicled the recent full Ironman championship in Kona, Hawaii. “This is the kind of information you just won’t get anywhere else. The athlete reporters know the inside scoop on all of the contenders.” said Carri Bennet, CEO of ES Interactive. “They’re all poking fun at each other and themselves—it’s a blast!”
“Getting those updates on your phone brings the details of the event to you, “ noted Tim Moxey, founder of nuun. “It’s pretty cool technology that allows fans to literally become part of the event—we’re excited to help provide it to them absolutely free.”
About ES Interactive (ESI) -- Carri Bennet, founder and CEO of ESI, is an Ironman finisher and an avid fan of endurance sports. This passion led her to the concept of making the pros more accessible to the fans via the Internet and other interactive media technology. ES Interactive brings together athletes and the brands they endorse so that “access gets personal” for the fans. Webcasts, text messaging and video podcasts are ESI's primary media for bringing fans and athletes together. For more information, go to www.esinteractive.net
About nuun - nuun (pronounced ‘noon’) is pioneering portable electrolyte hydration for athletes and those with active lifestyles. Unlike traditional “sugary” sports drinks, nuun contains no carbohydrates to ensure rapid absorption. Just drop a nuun tab in your water bottle whether running, cycling, hiking, adventure racing, kayaking, golfing, or traveling, and store the tube in your jersey pocket or pack.
nuun turns every water fountain into a source of optimal, balanced hydration. For more information, go to www.nuun.com.
About WiggleWireless – WiggleWireless delivers relevant, self selected information directly to mobile phone users, wherever they are. Utilizing the most convenient and ubiquitous device known to man, WiggleWireless gives users the freedom to step away from the traditional information sources that tie them down. Users select the information they want to receive and WiggleWireless delivers it as soon as it's available, conveniently to their mobile phones. Based in San Diego, WiggleWireless was founded in 2002 by Jeff Pokonosky. For more information, go to www.wigglewireless.com.
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