Posted: April 23, 2007

Olympics: IOC and Samsung extend partnership to 2016

The International Olympic Committee (IOC) and Samsung Electronics Co., Ltd. today announced the extension of their agreement through to the Summer Olympic Games in 2016. The partnership between the IOC and Samsung, which began in 1997, was extended for a further eight years during a signing ceremony with IOC President Jacques Rogge, and Samsung’s Chairman, Kun-hee Lee, in Beijing this evening Samsung will continue to be the official Worldwide Olympic Partner in the Wireless Communication Equipment product category, and will have global marketing rights for the Beijing 2008, Vancouver 2010, London 2012 Games and the 2014 and 2016 Olympic Games, as well as the 203 individual National Olympic Committees and their Olympic teams. IOC President Jacques Rogge welcomed Samsung’s continued commitment to the Olympic Movement, “The IOC is absolutely delighted to announce the extension of its partnership with Samsung. Their global reach, expertise and cutting edge wireless communications systems have proved essential over the last decade in the efficient staging of the Olympic Games. Samsung’s long-term dedication to the Olympic Movement helps ensure the future of the Games, as well as promoting the Olympic values.” Mr JongYong Yun, Senior Vice Chairman and Chief Executive Officer of Samsung Electronics Co., Ltd., said "Samsung is honoured to continue to support the Olympic Games for another eight years. We strongly believe that the sponsorship will not only enhance our brand image but also help promote our corporate values that celebrate peace, encourage friendly competition and promote unity among people of all cultures." IOC Marketing Commission Chairman Gerhard Heiberg commented, “Our partnership with Samsung through to the 2016 Summer Games demonstrates the strength of the Olympic marketing programme. The knowledge and expertise our TOP partners offer an Organising Committee are invaluable, and the Olympic Movement as a whole benefits from their long-term support. Quite simply, staging the Olympic Games would not be possible without our partners across the globe.” About the International Olympic Committee The International Olympic Committee (IOC), created in 1894, is a non-governmental organisation with volunteer members who represent its work around the world, and an administrative staff based in Lausanne, Switzerland. The IOC and its 203 National Olympic Committees worldwide promote the Olympic Movement, whose vision is to contribute to building a peaceful and better world by educating youth through sport. In addition to selecting the host city and coordinating the staging of the Olympic Games, the IOC and NOCs collaborate with a range of organisations and their members in the public and private sectors to place sport at the service of society. The main goal is to promote the values of Olympism, which include excellence, respect and friendship. For more information, please visit www.olympic.org. About Samsung Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124offices in 56countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information please visit www.samsung.com.