Posted: April 27, 2007

Triathlon: Life Time Fitness Announces U.S. Open Triathlon in Dallas - $1.5 Million Prize Purse Available in Professional Division

DALLAS - Life Time Fitness Chairman and Chief Executive Officer, Bahram Akradi has announced the expansion of the internationally renowned Life Time Fitness Triathlon Series to Dallas. The Toyota U.S. Open Triathlon Dallas event will be held Sunday, October 14, 2007, and serve as the championship race for the Life Time Fitness Triathlon Series. Launched in 2006, the groundbreaking Series uniquely combines four of the most prominent Olympic distance triathlon events in the world: the Life Time Fitness Triathlon in Minneapolis, the Nautica New York City Triathlon, the Accenture Chicago Triathlon and the Kaiser Permanente Los Angeles Triathlon. “With the introduction of the Life Time Fitness Triathlon in 2002, we set out to raise the bar of quality and awareness in the sport of triathlon, while providing the professional athletes who participate in this sport with a much-deserved, dramatic increase in prize purse opportunity,” said Akradi. “Taking our commitment one step further in 2006, we created the Life Time Fitness Triathlon Series – a revolutionary effort designed to further heighten awareness of this healthy-way-of-life sport. In adding our new championship event in Dallas, I am excited to take our vision to a new level. We now offer five high-caliber events that cater to professionals and amateurs alike, and deliver a combined prize purse of nearly $1.5 million.” Extending its sponsorship of the Life Time Fitness Triathlon in Minneapolis, Toyota Motor Sales, U.S.A., Inc. also has chosen to sponsor the new Dallas event and serve as presenting sponsor of the New York triathlon. “Our goal is to make the Toyota U.S. Open Triathlon, as the championship event of the Life Time Fitness Triathlon Series, a premiere venue for amateur and professional athletes,” said Steve Jett, National Advertising Manager, Toyota Motor Sales, U.S.A., Inc. “Toyota is proud to support this world-class event as it aims to escalate the quality and competition of the sport, while giving back to the multi-sport community as a whole.” Toyota U.S. Open Triathlon Dallas features a stunning urban course, beginning at Joe Pool Lake in Cedar Hill State Park with a 1.5k swim, continuing through the communities of Cedar Hill, DeSoto and Dallas with a 40k bike, and concluding with the 10k run, which starts and ends at Reunion Arena in downtown Dallas. Website: www.lifetimefitness.com.