Posted: May 29, 2007

Triathlon: New opportunities await for PowerBar and Normann Stadler

Munich, May 23rd 2007 – After 13 highly successful years, Normann Stadler and PowerBar Europe have decided to end their highly successful relationship by mutual agreement. The successful partnership between PowerBar and Stadler started in 1994 and PowerBar was a constant training partner of Stadler through his triathlon career, including his numerous IRONMAN wins. However the crowning achievement was when Normann was crowned the 2004 IRONMAN World Champion, a feat he repeated in 2006! The contractual relationship will terminate at the end of July 2007. Philip Annett, Global Head of Nestlé Performance Nutrition and responsible for PowerBar worldwide: »We enjoyed a hugely successful time with Norman Stadler and wish him all the best for his future career. I am sure that the advice, expertise and knowledge he has gained during his time with PowerBar will ensure that he will go on to many future successes” As one of PowerBar’s athletes, Normann Stadler was able to take advantage of the nutritional expertise of PowerBar when fuelling his performances. His success at the 2006 IRONMAN World Championship was based around the new formula Hi Sodium PowerGel. This new Hi Sodium Gel will be available in the PowerBar product range for 2007 allowing all to use the fuel of World Champions! PowerBar is continuing to support numerous top athletes such as Haile Gebrselassie, Gunn-Rita Dahle, Faris Al-Sultan or Tobias Angerer and considers this team to be positioned perfectly for the future. In general the cooperation with athletes and nutrition experts will be intensified and the benefits of this cooperation will pass through the PowerBar range and fuel the sporting dreams of all athletes. Stadler joined as a fresh faced athlete in 1994 and PowerBar are always keen to find the next Stadler wherever they may be, says Annett: “ new partnerships are always possible We will keep our eyes open and will always look for athletes that want to optimize their nutrition and who fit to our philosophies.” More information concerning products and athletes: www.powerbar-europe.com.