Posted: August 13, 2007

Athletics: Surf City USA Marathon U.S. Signs MKM

HUNTINGTON BEACH, Calif., Aug. 13 /PRNewswire/ -- The largest and only oceanfront marathon in Orange County, Calif., the Surf City USA® Marathon, has selected MKM, a leading youth culture and active lifestyle marketing firm, as agency of record. Based in Huntington Beach, MKM's mission is to implement innovative marketing strategies, spearhead public relations and assist with branding and sponsorship solicitation efforts. Formerly known as the Pacific Shoreline Marathon for 11 years, the inaugural Surf City USA Marathon has re-branded their world-class race to more closely align with the unique surf culture of Huntington Beach. The event showcases 15,000 runners and walkers along with 30,000 spectators representing 48 states and 19 foreign countries. It is rated among the top five marathon experiences in America by Marathon and Beyond. The next event date is Feb. 3, 2008. "MKM boasts a long and successful track record of utilizing the Southern California lifestyle, Huntington Beach in particular, to build awareness for brands," said company founder Mike Kingsbury. "With more than a decade of history and tradition behind it already, our challenge is to take the Surf City USA Marathon to the next level ... and we're eagerly looking forward to that challenge." MKM specializes in non-traditional public relations, experiential marketing and special event production. For nearly two decades, MKM has promoted world-class sporting events, music festivals, athletes, products and brands. The company's "Boardfest" event has won accolades as the nation's premier all-girl action sport, music and empowerment festival. Clients include the U.S. Open of Surfing, IMG, Reactor Watches, USA Water Polo, TOMY and The Buddy Group. More information is available at www.teammkm.com and MySpace.com. Subscribe to the Runner's Web Weekly Digest