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Consumers can download professional running advice for a limited time
GLENDALE, Calif. (August 22, 2007) – For a limited time PowerBar is offering consumers the opportunity to download two audio running workouts straight to their iPods and train with the best – Lance Armstrong – for FREE. Each workout is designed to help runners improve their performance and includes minute-by-minute instruction from Chris Carmichael, founder and CEO of Carmichael Training Systems, and elite athlete Lance Armstrong. Consumers have until November 22, 2007, to visit www.powerbar.com/lance and download these two workouts for free.
PowerBar understands the importance of training with a coach to help achieve athletic goals.. So with the help of sub-3 hour 2007 New York City Marathon finisher, Lance Armstrong, and his longtime coach Chris Carmichael, PowerBar is offering the two downloadable running workouts for free (valued at $9.99 each). Each workout offers a unique coaching session focusing on a specific running technique and is catered to appeal to both the new and experienced runner.
The two audio workouts are approximately 60 minutes each and include music from original independent artists, each hand picked by Chris and Lance to energize each training session:
Audio Workout #1 – Running Intervals – 58:20 – Emphasizes speed and the body’s ability to transport oxygen at maximum capacity. Alternates between 1 and 2-minute speed intervals with 2-minute recovery periods.
Audio Workout #2 – Tempo Intervals – 1:13:20 – Designed to improve aerobic development, help establish a good running rhythm, and simulate race conditions. This workout includes running at tempo pace for 4, 6, 8, 10 and 12-minute intervals with 2-minute recovery periods.
Beginning August 22, 2007, consumers can visit www.powerbar.com/lance to download these workouts for free.
About Powerbar
PowerBar is committed to helping enhance the performance of active individuals by providing cutting edge nutritional products and sound sports nutrition information. Backed by decades of sports nutrition experience, PowerBar’s product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of all athletic levels from recreational to endurance. PowerBar proudly fuels world-class athletes including Lance Armstrong, Meb Keflezighi and Michael Phelps, and sponsors premier organizations and events including a global Ironman partnership, the Leukemia & Lymphoma Society's Team In Training program, and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestlé SA.
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