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TUSTIN, Cal.(Sept. 17, 2007) – California-based Sports Engine LLC’s MOTOR TABS™ Fluid Replacement System, the electrolyte replacement drink of Ironman triathlon world champion Michellie Jones, recently signed with Zipp Australia for exclusive distribution Down Under.
“We’re confident that the phenomenal synergies between Zipp, MOTOR TABS and our marquee athlete, Michellie Jones, will help us launch onto the Australian scene,” said Greg Sellers, Sports Engine’s manager. “The product line has proven itself so far in the United States with consistent, sustainable growth over the past two years, and Australia represents the first stop on our international distribution platform.”
Chris Langdon, Zipp Australia’s director, echoed Sellers’ comments. “We are glad to become the new distributor in Australia for MOTOR TABS. It is a great product and will be a solid addition to our company’s product range, and we look forward to working with the brand well into the future.”
For 2008, Sellers said the brand will continue its support of a stable of pro and elite amateur triathletes and cycling teams, including Jones, who won the 2006 world championship race in Hawaii’s punishing climate drinking MOTOR TABS.
MOTOR TABS, the sports nutrition industry’s front-running sports drink tablet, will provide product and branded bottles to all of its teams for the coming season. The bottles are unique in that they feature the numbers 1, 1.5 and 2 imprinted on them, making it easy for riders to get the correct strength drink in their bottles, as some riders prefer one tablet, others one-and-a-half and still others two tabs per bottle. For cyclists, soigneurs may easily circle the correct ‘strength’ with a permanent marker, ensuring that each rider gets his or her proper tab/water combination.
Designed for endurance athletes, each 20 gram tablet delivers 250 milligrams of sodium, 75 milligrams of potassium, and 16 grams of carbohydrate (dextrose, sucrose and maltodextrin). MOTOR TABS’ air-tight, waterproof, individual packaging makes for clean, easy bottle refilling during training and racing. Dissolution takes just a few minutes and there’s no need to shake the bottle. With no residual settling, cleaning bottles and hydration systems is quick and easy, too.
Currently available in Fruit Punch, Lemon-Lime and Orange (available in 24-ct. boxes), the company will launch Grape, and a 12-ct. variety pack, into the market in early 2008.
Sports Engine LLC is a sports nutrition enterprise dedicated to developing sports nutrition products that help elite athletes, recreational athletes, weekend warriors, and casual exercisers perform at their best and ultimately have more fun on their chosen field of play. Learn more about the company and MOTOR TABS at www.motortabs.com. Visit MOTOR TABS at Interbike booth #401.
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