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The only sports drink with natural whey protein and carbohydrates intended to extend endurance, speed muscle recovery and enhance rehydration
Canadian athletes can now sweat smarter with Accelerade, the biggest innovation in the sports drink category in more than 30 years. Developed by six industry-leading exercise physiologists, Accelerade is the first and only sports drink with a patent-pending 4:1 carbohydrate to protein formulation, specifically designed for use before, during and after exercise.
“The ability of any athlete to perform at their best is directly related to how fast their muscles recover,” says Doug Bolster, PhD, Manager, Sports Nutrition Science, Cadbury Schweppes Americas Beverages. “Athletes look to recover quickly, which is why the protein in Accelerade helps speed muscle recovery by minimizing the breakdown of protein during exercise. Its patent-pending formulation also provides the right amount of protein that is easy to digest during exercise, while providing all the benefits of protein.”
Designated as a Natural Health Product (NHP), Accelerade’s unique formulation is based on breakthrough science. The addition of natural whey protein is critical because it minimizes the breakdown of protein from muscles during training, which improves recovery time.
Protein Powers Performance
For years, research has reinforced the benefits of consuming protein immediately after intense athletic activity, and the link between protein and muscle recovery continues to make news, most recently with a Canadian study touting the benefits of drinking milk within one to two hours after exercise.
In the past few years, however, athletes, trainers and researchers have begun to investigate the role of protein consumption during exercise and that science is the reason Accelerade is becoming the recommended beverage of choice for some elite athletes.
“With its unique formulation, the amount of protein in Accelerade is easy to digest during intense training and exercise, and offers the necessary nutrients to reduce soreness and speed muscle recovery,” says Bolster.
“I’ve been competing for more than 30 years and have experimented with all kinds of nutrition. Accelerade is the only sports drink with the added benefits of protein, which extends endurance, enhances rehydration, and speeds muscle recovery,” says six-time Ironman World Champion Dave Scott.
The Science of Accelerade
Accelerade’s patent-pending formulation with the 4:1 carbohydrate to protein ratio has been shown to extend endurance, speed muscle recovery and enhance rehydration through four independent, scientific studies including peer-reviewed publications in the International Journal of Sport Nutrition and Exercise Metabolism and Medicine & Science in Sports and Exercise.
Following a successful launch in the United States, Accelerade is available in Canada in three ready-to-drink flavours: Fruit Punch, Citrus Grapefruit and Peach Mango.
Accelerade retails for approximately $2.49 a bottle at leading national retailers, including: Wal-Mart and Loblaws pharmacy departments, 7-Eleven, Shoppers Drug Mart and GNC.
Athletes who train with Accelerade are the most devoted users and proponents of the product. Canadian athletes can put Accelerade to the test by participating in the Accelerade Challenge, an online program that encourages athletes to train with Accelerade and share their experiences at the www.accelerade.ca blog forum.
The company is so sure of the science behind the product, it’s offering a money-back guarantee to anyone who isn’t satisfied with Accelerade, and there are also opportunities to win free products, training tools and one-of-five trips for two aboard the popular Cruise to Run Caribbean 2009.
About Cadbury Schweppes
Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages including Canada Dry**, Dr Pepper*, Schweppes*, C’Plus**, Crush*, Mott's* and Welch's®. For more information about Cadbury Schweppes and its products, visit www.cadburyschweppes.com.
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