Posted: October 26, 2007

Multisport: Stop Outperforming Performance Wear

Montreal, QC, October 22nd, 2007 – In-Sport Fashions Inc., distributor of Penguin Brands Inc., introduces Penguin Sport-Wash in Canada in a new shape 20 oz. size bottle with one objective: stop outperforming performance wear! Runners, athletes, hikers and outdoor enthusiasts have a wealth of clothing options available to them – high-tech fabrics, (i.e, *Dri-FIT®, *Under Armour®, *Coolmax®, etc.) that are comfortable, fashionable and “smart” enough to deliver temperature control, moisture wicking, water repellency, and sun-resistance UV protection, ultimately contributing to better performance by the wearer. Less clear, though, is how athletes should care for their expensive, high-performance wear. Washing performance wear with regular detergent outperforms it. Residues left by regular detergents trap moisture which cause odor, and block the performance-enhancing features of the gear. Penguin Sport-Wash is no regular detergent. Its residue-free, non-allergenic formula is designed to keep high-tech fabric at peak performance and odor-free by washing away residues left by regular detergents, removing dirt, neutralizing bacteria, and restoring breathability, moisture-wicking, and factory applied waterproofing (DWR). And it's biodegradable, so conscience is as clean as gear. Penguin Sport-Wash: • Removes trapped odors from fabrics • Restores factory applied waterproofing (DWR) • Keeps high-tech fabrics looking & working like new • Restores wicking properties and eliminates odor to *Dri-FIT®, *Under Armour®, *Coolmax® and engineered polyester fibers • Restores the loft & effectiveness to down & synthetic insulation • Removes blood & grass stains • Prevents color fading • Biodegradable (Contains biodegradable vegetable surfactants.) MSRP: $12 for a 20 oz./loads Penguin Sport-Wash Bottle For more information please visit www.penguinsportwash.com or contact Benoît Deshayes at In-Sport Fashions Inc. (bdeshayes@insport.ca – 1 800 465-9637 # 28). Product samples and images are available upon request. About Penguin Brands, Inc. Penguin Brands, Inc. was founded more than 30-years ago as a shoe care company. Over the years, it has expanded and now offers a wide range of products to support runners and sports enthusiasts. The company operates four divisions: • Apparel Care – Products like Penguin Sport-Wash and UV Block that prolong the life of or enhance the performance of athletic apparel. • Shoe Care – Products for shoe preservation, including leather and suede protectors, deodorizers, sneaker cleaners, laces and sponges. • Sorbothane – Athletic insoles featuring unrivaled shock-absorption: 94.7% of impact shock. • Nathan’s Performance Gear – Running and sports accessories: hydration and nutrition paks, reflective vests and accessories, running paks, and music carriers (MP3, CD and cassette). In-Sport Fashions Inc. is the distributor of Penguin Apparel Care products, Sorbothane and Nathan’s Performance Gear in Canada. *Under Armour® is a registered trademark. CoolMax® is a registered trademark of INVISTA. *Dri-FIT® is a registered trademark of NIKE. Subscribe to the Runner's Web Weekly Digest