Specialist sports recovery brand, For Goodness Shakes!, has been selected as a preferred provider of nutritional products to the English Institute of Sport (EIS). The shakes will be recommended to elite athletes supported by the EIS and aiming for success on the international, Commonwealth and Olympic stage.
The English Institute of Sport (EIS) is a nationwide network of world class sport science and medical support services, designed to foster the talents of our elite athletes. Support includes applied physiology, performance analysis, psychology, strength & conditioning coaching, and nutritional advice.
The EIS nutrition partnership programme was launched to make nutrition an integral part of training for England’s elite athletes and to offer a range of products which the EIS feels could benefit the training schedules of elite athletes. The products chosen within the Nutrition category will complement those offered within the Performance Nutrition category.
The benefits of specific sports nutrition are accepted by athletes of all levels, but the need for specialist recovery products after exercise is a lesser known area. Correct nutrition within twenty minutes of finishing exercise fast feeds the muscles when they are most receptive to nutrition, allowing athletes to train at a high intensity more regularly and do more at their next training session than if they hadn’t recovered properly.
Alex Brooks, Sports Development Manager of For Goodness Shakes! commented: “Recovery is a specialist area, for which we have developed a dedicated product that is derived entirely from real food ingredients that the body knows how to process. For Goodness Shakes! combines exactly the right balance of carbohydrates and protein to assist with post exercise recovery. It provides the fuel to re-energise, protein for repair and rebuilding and electrolytes for hydration.
“For Goodness Shakes! works with a number of elite athletes like gold medallists Dean Macey (Decathlon) and David Davies (1500m swimmer), but now we’re looking forward to working alongside the EIS to support more athletes in their preparation. We are confident that giving athletes the right nutrition after exercise will enable them able to train harder and reach their performance goals faster as we strive for more medals at major championships.”
Dr Samantha Stear, head of nutrition at the EIS, said: “For athletes to be able to sustain training, as well as strive for performance improvements they need to be able to recover between one training session and the next. Nutritional strategies that can optimise recovery are therefore of the utmost importance, and therefore we welcome the support of our partners, such as For Goodness Shakes! in providing athletes with high quality sports nutrition products to help athletes fuel, hydrate and recover.”
Athletes who are part of an EIS programme will meet nutritionists and be offered For Goodness Shakes! samples to try as part of their nutritional programme. The athlete is then able to continue their supply by buying at an EIS athlete rate.
For Goodness Shakes! comes in a kit-bag friendly format, and is accessible nationwide in all major supermarkets (RSP £1.29 for 500g) and petrol stations from the soft drinks or milk cabinet.
For further information, visit ForGoodnessShakes.com..
• The English Institute of Sport is a nationwide network of world class support services providing high performance expertise to athletes and sports. Helping to prepare England’s best athletes to perform on the world stage includes providing services in sports science, sports medicine and performance lifestyle guidance.
• For Goodness Shakes! is a ready mixed sports recovery milkshake designed for athletes by athletes. It’s made to a RealFood FormulaTM that the body knows how to process fast. To this NutriMix®, a sports blend of 23 vitamins and minerals, is added. For Goodness Shakes! comes in four great tasting flavours, BigBanana, GreatChocMalt, SuperBerry and organic VanillaBean. Nationwide stockists include Tesco, Sainsbury's, Asda, Co-op, Spar, BP, Total and Moto.
Know someone else who's interested in running and triathlon?
