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Posted: January 11, 2008

Multisport: Serotta Bicycles and Carmichael Training Systems Join Forces

Renowned Bicycle Builder to Supply all CTS Coaches

Colorado Springs, CO - Renewing an alliance that started back in the 1980's when Chris Carmichael rode a Serotta bicycle as a member of the 7-Eleven Professional Cycling Team, Ben Serotta's world-class frames will now be ridden by all of Carmichael Training Systems coaches. This new affiliation makes Serotta the official bicycle of Carmichael Training Systems, Inc.

Beginning with the CTS Iron Distance Camp in Tempe, AZ on January 25, Serotta will be supplying all CTS coaches with bicycles for use during all of the more than 25 CTS camps located throughout the country. CTS coaches will be riding Serotta Bicycles in Colorado Springs, CO, Buellton, CA, Tucson, AZ, Tempe, AZ, Asheville, NC, Brevard, NC, and Silver City, NM. Coaches will also be riding Serotta Bicycles at all private camps and CTS clinics.

"Serotta is a great company for CTS to partner with," stated CTS founder and CEO Chris Carmichael. "The essence of a Serotta bicycle matches extremely well with what our athletes are looking for: custom, highest quality, and uncompromising performance."

Serotta Bicycles has a long 30+ year history of making some of the best custom bike frames on the planet. In 1978 Ben Serotta pioneered the use of ovalized tubing and made the first hand rolled US pursuit frames using steel aero tubes. During the late 80's riders like Davis Phinney, Andy Hampsten, and Tom Schuler won Tour de France Stages, Giro d’Italia titles and US Pro Championships on Serotta Bicycles. Today Serotta continues to lead the industry in the design and fabrication of the "ultimate ride" while furthering the art and science of custom bicycle fitting.

Founded in 1972 by owner and master frame builder Ben Serotta, Serotta Competition Bicycles designs, manufactures and distributes premier class bicycles from its headquarters in Saratoga Springs NY. Distinguished by over 30 years of benchmark setting performance innovations like its "Colorado Concept" shaped tubing, the "S" bend chain stay, and the first fully customizable 100% carbon fiber bicycle, Serotta also leads the industry with its renowned personalized bicycle fit technology. Professional cyclists, including Olympians and World Champions, have claimed numerous prestigious victories on Serottas fueling the company's continuous pursuit of hand-built perfection. www.serotta.com.

Founded by Olympian, US Olympic Committee Coach of the Year, and bestselling author, Chris Carmichael in 1999, Carmichael Training Systems (CTS) inspires and empowers the athlete in EVERY BODY to perform at their best. CTS has paved the way for some of the world's greatest athletes, including seven-time Tour de France Champion Lance Armstrong, World Champion Triathlete Craig Alexander, 2000 Olympic Time Trial Silver Medalist and World Champion Mari Holden, Montreal Canadians Captain Saku Koivu, 2001 Mountain Bike World Champion Alison Dunlap, and Olympic Gold Medalist Swimmer Ed Moses. www.trainright.com.


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