SportLifestyle Brand’s New Cushioning Silhouette Receives Top Honor from The Worldwide Authority on Running
Boston, Massachusetts, February 1, 2008 – Sportlifestyle brand PUMA® has been given the ultimate award from Runner’s World United States, the worldwide authority on running. In the March 2008 issue of Runner’s World, the PUMA Complete Eutopia was selected by as the “Best Debut,” chosen from several running brands across the marketplace. The Complete Eutopia is PUMA’s newest cushioning running sneaker in the Spring 2008 collection, offering an extremely smooth ride, great flexibility and superior cushioning for daily running and training.
Runner’s World praised PUMA’s shoe in its review: “Puma’s latest has a flashy look and offers solid performance, too… Recommended for efficient runners with higher arches looking for a unique aesthetic.” The magazine also called it “the softest shoe in its category” with one wear-tester summarizing: “At first feel this shoe felt too minimal, but it is a quality shoe.”
Said Frank Heissat, Business Unit Manager for Running, PUMA, about the award: “In the long term, Puma is dedicated to constantly improving its running products and the running experience alike. To be awarded one of the most prestigious honors in running footwear is an honor. We strongly believe that this shoe will be the answer for many runners seeking the best in comfort, cushioning and style,”
The Complete Eutopia offers superior comfort as the brand’s premiere cushioning shoe in PUMA’s Complete Running Spring 2008 range. Available for both men and women in two colors, the Complete Eutopia features patented PUMA technology to provide added benefits for runners seeking comfort and cushioning for daily running and training.
The Eutopia features visible duoCELL, which provides long lasting cushioning material for shock absorption, and a full layer of IdCELL from heel to toe, which provides additional cushioning material for an overall comfortable footstrike. The EVA-board lasting provides better cushioning during heel strike and a memory foam collar construction allows for individual adjustment to a runner’s heel. The TriRate sockliner adds even more cushioning, support and climate regulation.
Built with an internal ArchTec for functional torsionability and arch support, rounded heel geometry for a natural ride and dynamic stability, and EverTrack on the outsole for high abrasion resistance, the Eutopia is poised as one of PUMA’s strongest cushioning shoes within the PUMA range. Rounding out the technical and design features of the show, the Eutopia has reflective materials and Texcare bamboo lining, improving fit and climate of the shoe.
Known for its iconic blend of sport and style, PUMA’s Complete Running collection offers the perfect blend of credible, authentic running technology matched with a fashion-forward styling and colors. The Complete Eutopia debuts this spring at specialty running retailers, sporting goods stores and select PUMA Concept stores worldwide. For more information about the Complete Eutopia and the entire Complete Running collection of footwear, apparel and accessories, visit www.pumarunning.com.
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