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Eugene, OR - The Eugene 08 Local Organizing Committee (LOC) announced Sacred Heart Medical Center as the newest corporate partner for Eugene 08. SportsOne Inc. secured this partnership on the LOC's behalf as part of its role as the exclusive marketing agency for Eugene 08.
“The commitment by Sacred Heart Medical Center to support Eugene 08 through this partnership agreement is a logical extension of their commitment to promoting heath and fitness in our community” said Greg Erwin, Eugene 08 Co-Chair. “We welcome their involvement.”
“Sacred Heart Medical Center has been an integral part of the Eugene/Springfield community for more than 70 years. As the area’s largest employer and an avid promoter of health and fitness, we are excited about the chance to get involved with Eugene 08,” explained Mel Pyne, CEO of PeaceHealth Oregon Region.
“Sacred Heart Medical Center’s Eugene 08 partnership reinforces their consistent community contribution,” said Jim Etzel, President of SportsOne Inc. “We are excited to have Sacred Heart join our growing family of Eugene 08 partners and we look forward to working with them through this partnership.”
About the LOC
The Eugene 08 Local Organizing Committee (LOC) is comprised of 240 volunteers from the non-profit, governmental, academic, and private sectors. A 14-person Steering Committee provides oversight of 16 committees, which are tasked with the planning of the Olympic Trials. Co-Chairs of the LOC are Vin Lananna, Associate Athletic Director/Director of Men's & Women's Track & Field, and Greg Erwin, Senior Vice-President, Smith Barney, Inc.
About Eugene 08
Eugene 08 is the Local Organizing Committee for the 2008 U.S. Olympic Team Trials – Track & Field, which will be held June 27– July 6, 2008, at Hayward Field. The meet is the Team USA selection event for the 2008 Olympic Games (http://www.2008olympicgames/) in Beijing. Over 120,000 fans, 1,200 athletes and 1,000 media are expected over the eight days of competition. The event will be televised globally on NBC and its affiliates.
Partnership with Eugene 08 will allow Partners a very visible and dynamic connection with the meet. Each of the major Partnership levels for Eugene 08 is designed to provide promotional, branding, advertising and hospitality benefits both on-site and throughout the region.
The Eugene 08 Festival is the primary on-site branding and promotion platform for all Partners and will be the epicenter for Eugene 08. The Eugene 08 Festival offers Partners an experiential branding and promotion environment that creates value. It will be the focal attraction for spectators prior to, during and following each competition session. The Festival will also provide a way for fans without competition tickets and others, outside the track and field community, to experience the excitement of Eugene 08. The design, content, diversity and experiential elements of the Festival will all work together to bring an unforgettable experience to fans.
The Festival will feature the following:
- Entertainment Stage
- Jumbo Video Screen w/ simulcast of the track and field competition, highlights, etc.
- Sports Bar
- Food Court
- Partner Interactive Exhibits
- Children and Youth Track & Field Interactive Area
About Sacred Heart Medical Center
Sacred Heart Medical Center is the largest hospital between Portland and San Francisco and serves as a Level II trauma center and regional referral center for an 8 county region. Key services for the non-profit hospital include the Oregon Heart & Vascular Institute, Neurosciences Institute with a Gamma Knife Center, Gerontology Institute, a Neonatal Intensive Care Unit and specialized surgical services. Sacred Heart’s high standards of care have drawn national honors including the Consumer Choice Award six years in a row. Sacred Heart Medical Center has two campuses: University District in Eugene, Oregon, and a new state-of-the-art second campus, Sacred Heart Medical Center at RiverBend, located in neighboring Springfield, Oregon is opening August 10, 2008.
About SportsOne Inc.
SportsOne is the exclusive marketing agency for Eugene 08. Working closely with the LOC, SportsOne is developing, executing and integrating a comprehensive partnership strategy for Eugene 08.
SportsOne Inc. is a Sports and Entertainment Marketing company. Partnering with corporations and organizations, SportsOne provides innovative solutions across the sports and entertainment spectrum. Collaborating with clients, SportsOne works to create unique and innovative programs such as experiential marketing initiatives and customized hospitality in addition to traditional sponsorship activation and events.
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