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Glendale, Calif – (April 24, 2008) – PowerBar today announced the introduction of its first annual “Specialty Retailer of the Year” Award. Open to all independent sports specialty retailers, the new award program will recognize retailer commitment to consumer education about sports nutrition and local advocacy outreach.
“With the number of sports nutrition product choices facing today’s consumer, PowerBar is constantly exploring innovative retail strategies that inform consumers about sports nutrition and guide them to making the right product choice for their needs,” said David Grayson, Business Manager of Sports Retail at PowerBar, “We are thrilled to show our commitment and appreciation to retailers who are dedicated to our category.”
PowerBar is looking to reward retailers who demonstrate their support of the sports nutrition category via creative display units, knowledgeable staff and contributions to sport in their local community.
The winning retailer will receive $2,500 worth of PowerBar sports nutrition products for retail use, and $2,500 for product to donate to local sports cause marketing events. The prize package also includes retailer sponsorship of the retailers shop team through PowerBars Team Elite program providing branded gear and product for training.
PowerBar is asking interested retailers to submit a photo and a paragraph about their store and its best practices for review. Entries can be sent to specialtyretaileraward@mail.powerbar.com from May 1 through September 1, 2008, and the winner will be announced at the InterBike trade show in Las Vegas, September 26-28, 2008.
Jeff Selzer, General Manager at Palo Alto Bicycles says, “I am always looking for companies that are creative and innovative with their products and marketing. With the Specialty Retailer of the Year Award, PowerBar is showing a recommitment and understanding of the need and value of the Specialty Retailer.” Jeff adds, “Nutrition represents a significant amount of yearly sales at Palo Alto Bicycles. PowerBar and all they offer are an important part of those sales.”
Retailers are invited to contact their local PowerBar representative to discuss the PowerBar Specialty Retailer of the Year Award program.
About Powerbar
PowerBar is committed to helping enhance the performance of active individuals by providing cutting edge nutritional products and sound sports nutrition information. Backed by decades of sports nutrition experience, PowerBar’s product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of all athletic levels from recreational to endurance. PowerBar proudly fuels world-class athletes including Olympic hopefuls Michael Phelps, Meb Keflezighi and Allyson Felix, and sponsors premier organizations and events including a global Ironman partnership, the Leukemia & Lymphoma Society's Team In Training program, and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestlé SA.
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