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BOSTON, May 5, 2008 – Runner’s World, the worldwide authority on running
information, has named the New Balance 903 lightweight running shoe an
“Editor’s Choice” award winner in its June 2008 Running Shoe Guide.
A low profile, responsive training shoe, the 903 is designed for neutral
runners who want to feel lightweight and fast on race day. “Recommended for
biomechanically efficient runners with normal arches looking for a
comfortable speedwork shoe,” said the Runner’s World editors.
The 903 is designed with innovative New Balance technology including
ABZORB® cushioning and NLOCK™ support system for enhanced midfoot support
and structure. The incorporation of a more traditional NLOCK™ presentation
was a key revision for the 903. Runner’s World editors acknowledged the
benefits of this design: “This outstanding update has the same sole as the
previous version update but benefits from the addition of flexible N-Lock
bands in the upper, which connects the laces to the midsole for a
supportive midfoot wrap.”
Two other improvements the NB Running Team focused on in moving from the
902 to the 903 was reducing the weight of the shoe and making the 903 even
more responsive and more contoured. Runner’s World editors recognized and
noted the benefits of the lightweight trainer: “Testers raved about the
results of these updates and commented on the 903’s outstanding fit.” One
of the wear testers also applauded the secure fit of the shoe, “The laces
stayed tied, keeping the shoe snug. An exceptional go-fast trainer.” The
903 also features reflective details for safety, an Ndurance® rubber
outsole for durability, an open air mesh upper for quick drying and an
air-conditioned ride and a seamless PHANTOM LINER™ to eliminate chafing and
other irritations.
“The entire team at New Balance is extremely proud of this recognition from
Runner’s World,” says Eric Vassall, product manager, running at New
Balance. “We strive to engineer functional, innovative, and technical
products that suit the needs of runners and are thrilled the 903 was
recognized for this distinction.”
The entire review is available in Runner’s World’s June issue, which is on
newsstands May 6th, or by visiting www.runnersworld.com. The 903 is
currently available at select retail stores. To find a retailer near you,
please call 1.800.253.SHOE or visit NewBalance.com.
New Balance, headquartered in Boston, MA, is a leading manufacturer of
technologically innovative width-sized performance footwear and athletic
apparel for women, men, and children. The range of product categories
includes running, walking, training, basketball, tennis, cleated and kids.
New Balance Athletic Shoe, Inc. employs more than 2,800 people around the
globe, and in 2006 reported worldwide sales of $1.55 billion. For more
information please visit NewBalance.com.
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