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Torbjørn Sindballe, last year’s third-place finisher at the Ironman World
Championships in Kona, has extended his agreement with his primary sponsor,
ECCO, through 2009.
The international footwear company, based in Denmark, has been an integral
part of Sindballe’s success for several years. The popular Dane has won two
world titles in long course triathlon—in 2004 and 2006—in ECCO shoes along
with his breakthrough performance in Hawaii.
Sindballe has recently stepped up his involvement with ECCO, working closely
with the company’s design and development team on ECCO’s next generation of
running shoes.
“I am extremely proud to represent not only one of the major Danish companies,
but also a company dedicated to making a difference for me when I am out there
trying to edge the competition,” Sindballe said. “They have taken me into their
development team like no other company I have ever been involved with and I
am sure this will bring great advances in how we see running and running shoes
in the coming years.”
Sindballe is now squarely focused on his twin goal races for the year, the Quelle
Challenge Roth in July and the Ironman World Championships in October.
“Since we signed up with Torbjørn in 2004, we have been impressed by his
professionalism. Torbjørn is extremely dedicated in his aim to reach his goals
and has on a continuous basis impressed us by breaking the limits of his
performance,” said ECCO’s Sponsorship and Event Manager, Morten Lauge
Jensen, in explaining the reasons for the contract extension. “Being one of the
best triathletes in the world, he has delivered valuable insight into ECCO’s
development of running shoes. ECCO is looking forward to continuing the
cooperation for another two years and we are confident that together we will be
able to set new standards within the triathlon world both in terms of products and
personal achievements.“
About ECCO
The only major shoe manufacturer to own and manage the entire value chain
from cow to consumer, ECCO is a global leader in city, casual and sport shoes
for men, women and children. In 2007, the Danish company sold 17 million pairs,
achieving net revenues of 5.2 billion DKK (approximately 700 million euros).
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