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Custom USAT socks for sanctioned race directors, clubs part of agreement
COLORADO SPRINGS, Colo. (June 13, 2008) -- USA Triathlon is pleased to announce the renewal of their partnership with DeFeet International.
As an Official Supplier to USA Triathlon, DeFeet will support the USAT National Teams Program, Trade Team, and Team USA athletes while offering a special custom sock program to USAT Sanctioned Race Directors and Registered Clubs.
"With superlight, breathable, wicking performance in sharp design, DeFeet socks are true favorites among the multisport crowd," said USA Triathlon Senior Vice President of Marketing & Communications Tim Yount. "Not only are DeFeet socks the best on the market, their customizable design makes them an ideal promotional vehicle for race directors and multisport clubs and teams. Look for the new USAT sock at your next event."
"DeFeet is excited to be part of the USAT organization. DeFeet understands the commitment and focus required to be the leader in the field and to stay ahead of the competition. Triathletes and DeFeet share a similar drive and passion about our lives and the products we represent," said Shane Cooper of DeFeet. "The USAT organization has been able to provide a channel for us to market specifically to the triathlon community. DeFeet is the preferred sock of choice among passionate triathletes and athletes at all levels."
About USA Triathlon
USA Triathlon is proud to serve as the national governing body for triathlon - the fastest growing sport in the U.S. - as well as duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 2,300 races and connects with more than 100,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USAT provides leadership and support to elite athletes competing at international events, including World Championships, Pan American Games, and the Olympic Games.
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Website: USATriathlon.org.
About DeFeet International
DeFeet International manufactures quality, technical socks and accessories designed for world-class, professional athletes. DeFeet built a reputation based on product durability and comfort for people who care about their feet. DeFeet manufactures socks in Hickory, N.C., and is recognized as the market leader in light weight, quick drying, and athletic socks. DeFeet offers custom socks with unique colors and logo designs, as well as stock product available in tri- sport retail stores.
Website: www.defeet.com.
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