OTTAWA – AthletesCAN is pleased to announce Mitsubishi Motor Sales of Canada Inc., as the Title Sponsor of the 2008 AthletesCAN Forum to be held in Mississauga, Ontario at the Toronto Hilton Airport, October 2-5, 2008.
Hosted annually, the AthletesCAN Forum is the largest and most inclusive gathering of Canada's national team athlete representatives outside of competition. Over 120 delegates, including Olympic, Paralympic, Commonwealth and internationally recognized high performance athletes from over 60 sports; senior government officials; leaders of National and Multi-sport Organizations; media; and AthletesCAN alumni; are invited to participate in the conference.
“Mitsubishi Motors is a young and innovative brand that exudes athleticism, performance and excellence,” says Executive Director, Jasmine Northcott of AthletesCAN. “Mitsubishi’s involvement in our flagship event will allow for tremendous growth and exposure for both organizations and will support our Canadian athletes in their quest for excellence, both on and off the field of play.”
The 2008 Mitsubishi Motors AthletesCAN Forum will provide the opportunity to bring together Canada’s high performance athletes and sport leaders to network with others, share ideas, learn about the sport system and develop leadership skills through interactive workshops and presentations. The event will also feature the AthletesCAN AGM and board elections.
“At Mitsubishi, we are currently pursuing a multi-dimensional, national in scope, sports marketing program that actively touches several key areas of amateur Canadian sport”, said Peter Renz, Director, National Marketing, “And we are very pleased to be involved in helping to raise the public profile of AthletesCAN and overall athleticism. At Mitsubishi we view ourselves as an athletic brand, and the positive association with such a relevant organization, leaders, and athletes can only enhance the prospects of all involved.”
About AthletesCAN
AthletesCAN is the association and collective voice of Canada’s national team athletes. It is the most inclusive national athlete organization in Canada and the first of its kind in the world. The mission of AthletesCAN is to ensure a fair, responsive and supportive sport system for athletes in Canada.
About Mitsubishi Motors Canada
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the exclusive Canadian distributor of a full line of Mitsubishi Motors' brand passenger cars and sport utility vehicles. MMSCAN markets three categories of vehicles – sedans, sports cars and sport utility vehicles – consisting of six distinctive vehicles covering a broad market range. These include the Mitsubishi Lancer, Galant, Eclipse, Eclipse Spyder, Outlander and Endeavor. Currently there are 69 Mitsubishi dealerships nationwide, with plans to increase this number over the next three years.
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