Masthead Rates Canadian Running Magazine’s 2008 Launch a Success
Toronto (August 5, 2008) - Canadian Running Magazine is out of the blocks with a winning start! A review in the July/August issue of Masthead, The Magazine About Magazines, gave Canadian Running Magazine four out of five stars in the critical Content category.
Magazine reviewer Paul Jones awarded "top marks for Canadian relevance. I even applaud an article on running in the snow = published in a spring issue. Now that is Canadian!" Jones also states, "The range of distinctly Canadian content in every issue may inspire other editors faced with a similar challenge [of how to distinguish Canadian-ness]." Jones is also a principal in TK Advisors Inc., a publishing consultancy with clients in Canada, the US and Latin America.
Jones notes that the appointment of editor Michal Kapral - a world record holder in "joggling" - earned credibility from the get go. And the service to readership? The article commends the magazine’s ability to engage serious runners to beginners without ‘dumbing down’ the content.
Canadian Running Magazine’s business model received 3.5 out of 5 stars. From a business perspective, Jones points out that the new publication has the "advantages of publishing pedigree" with two successful sister publications - Gripped and Triathlon Magazine Canada.
With a distribution of 40,000, the magazine is already a net financial contributor to publisher Gripped Inc. Sales are meeting expectations from a retail end and plans are full-steam ahead for promotional displays at specialty sporting-good outlets.
"Advertisers," says Jones, "seem eager and trusting enough that Canadian Running should have the breathing space to dodge any problems that arise."
To find out where to purchase a copy of Masthead, visit www.mastheadonline.com.
Canadian Running Magazine is available on special displays at Running Room stores across the country, in most Shoppers Drug Marts and at all major Canadian airports. Canadian Running Magazine is also sold at independent retailers across Canada (please visit www.runningmagazine.ca for a complete list).
For subscriptions, please go to www.runningmagazine.ca or call 416-927-0774.
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