In a major shake-up, 18 regional USA running publications have changed their advertising sales agency. Endurance Sports Media Group, Inc., of Bend, Ore., announced today that they are now the agency of record for magazines like New England Runner, Endurance Magazine, Chicago Athlete, and Northwest Runner, amongst others.
According to Endurance Sports Media Group's director of national sales and marketing, Brook Gardner, 17 of the 18 publications were previously represented by industry stalwart, The Running Network (only Ohio Sports & Fitness was not).
"Print and digital advertising will be part of the scope of our representation," Gardner said through a press release. "We will represent some of the strongest independent magazines in the running and endurance sports industry, offering access to actively participating athletes who are key targets to the many companies in this growing market segment."
Regional running publications continue to play a strong role amongst dedicated, recreational runners, dispensing local race information, nutritional advice, and product reviews. They are very important to advertisers, especially race organizers who promote their events within their pages.
"Regional running publications are the cornerstone for the sport's news and promotion," commented Guy Morse, executive director of the Boston Athletic Association. "Local races and local runners benefit from the energy and effort that these publishers pour into their work. In our own region, New England Runner fills an advertising and information niche with no equal."
This is the complete list of magazines which will now be represented by Endurance Sports Media Group: Chicago Athlete, Endurance Magazine, Florida Running & Triathlon, Hawaii Sport, Inside Texas Running, Los Angeles Sports & Fitness, Marathon & Beyond, New England Runner, Northwest Runner, Ohio Sports & Fitness, Oklahoma Runner & Triathlete, RaceCenter Northwest, RunMidwest, Runner Triathlete News, Runner’s Gazette, Silent Sports, Tail Winds, and Washington Running Report.
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