Snack Brand of Diamond Foods to provide Official Snack Nut for March 21 race
LOS ANGELES -- March 11, 2010 -- Building off of a successful partnership the past few years, Emerald Nuts® has entered into a two-year partnership as the "Official Snack Nut"of the Honda LA Marathon presented by K-Swiss.
"We are very excited to sponsor such a significant race,"said Jeff Ngo, Director of Marketing for Emerald Nuts. "Runners and spectators are going to see us and learn about the healthy benefits of adding Emerald Nuts to their training diets."
Emerald makes over 30 different varieties of fruit and nut products for quick energy -- bona fide "fuel food"-- with essential proteins, vitamins and minerals, in a series of portable canisters and foil-sealed packs. Almonds, cashews, peanuts, walnuts, mixed nuts, trail mix and other snack items are all available to meet the needs -- and tastes -- of runners everywhere.
Emerald Nuts will sponsor the "Emerald Final Five"-- miles 21 through 26 -- as the Marathon's 25,000 participants near the end of the 26.2 mile race on the new, iconic Stadium to the Sea course that will end in Santa Monica, California. Runners will pass under massive Emerald Nuts gateway arches as they click off the final miles to the finish.
"A healthier diet is one of the challenges we all face today, especially in preparation for a 26.2-mile marathon,"noted LA MARATHON LLC president Russ Pillar. "Emerald Nuts can be a part of a better diet and we're happy to be able to showcase them in our 25th anniversary race."
In addition, Emerald Nuts products will be sampled at the LA Marathon Expo at Dodger Stadium on March 19-20, along the course at the four City Block Parties in Hollywood, West Hollywood and Beverly Hills and at the Finish Line Beach Party in Santa Monica.
About LA MARATHON LLC:
We inspire athletes and connect communities. With thousands of volunteers, tens of thousands of participants and hundreds of thousands of spectators, the Honda Los Angeles Marathon presented by K-Swiss is one of the largest organized road races in the country. For more information, visit LAMarathon.com.
About DIAMOND FOODS:
Diamond Foods is a high-growth innovative packaged food company focused on building, acquiring and energizing brands including Diamond of California® culinary nuts, Emerald® snack nuts, and Pop Secret® microwave popcorn. The Company's products are distributed in a wide range of stores where culinary nuts and snacks are sold.
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