GE, the Elite Partner of the British Triathlon GB Team, has announced that it is to become a local main sponsor of the Dextro Energy Triathlon London presented by Tata Steel in Hyde Park in 2010 and 2011.
The World Championship Series event will this year take place on the 24th and 25th July 2010 featuring high profile athletes including current world champion Alistair Brownlee, and 2009 Series final bronze medalist Helen Jenkins
Comments Mark Elborne, President and CEO of GE in the UK: "As a worldwide partner of the Olympic and Paralympic Games and the Elite Partner of the British Triathlon GB Team, GE is keen to be involved in the Dextro Energy Triathlon ITU World Championship. The London events over the next two years will provide the British Triathlon GB Team athletes with a high standard of competition and will serve as an important testing ground for the challenges they will face at the London 2012 Olympic Games. This event also provides an important opportunity for GE staff involvement as 12 of our Age Groupers will be able to take part in the competition."
Says James Robinson, Commercial Director of event promoters Upsolut Sports UK Ltd: "We are delighted to have GE on board as a sponsor and are looking forward to working with them over the next two years to maximize their involvement. It is thanks in part to top tier commercial sponsors like GE that the event is enjoying such a growth in popularity and profile"
Zara Hyde Peters, OBE, CEO British Triathlon said: "It is great that GE want to build on the newly signed sponsorship of the British Triathlon elite team by sponsoring our best event that will really showcase the sport in the UK"
The Dextro Energy Triathlon ITU World Championship Series allows the world's top athletes to compete head-to-head on an ongoing basis. This format features six world-class events in Sydney, Seoul, Madrid, Hamburg, London, and Kitzbuhel as well as an exciting Grand Final in Budapest 8-12 September 2010.
With the support of global partners such as Dextro Energy and Sunnto, presenting partner Tata Steel and local sponsor GE, the new series introduces exponential growth in athlete prize money, media coverage and sport exposure. With a year-end bonus pool of $500,000 and a $150,000 prize at each event, high stakes are on the line in the battle to become ITU's 2010 World Champion.
The 2010 Dextro Energy Triathlon ITU World Championship London presented by Tata Steel, will see the women's elite race, junior and youth aquathlon, paratriathlon plus the age group Sprint Distance events staged on Saturday 24 July with the men's elite race and age-group Olympic Distance races on Sunday 25th July. The event will be broadcast live on BBC with a 52 minute highlights show on Channel 4 and British Eurosport, as well as reaching a global audience through international broadcast partners, the event is set to attract thousands of spectators.
GE and British Triathlon
GE, one of the worldwide sponsors of the London 2012 Olympic Games, is the Elite Partner of the British Triathlon team, providing support and expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games. GE is also supporting British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach Development programme.
As part of the partnership GE is working with British Triathlon to identify ways to support the 50-strong team of athletes – which includes Men's World and European Champions Alistair and Jonathan Brownlee, Women's Under 23 World Champion Hollie Avil and the 2008 Women's World Champion Helen Jenkins.
In keeping with previous Games, where GE provided state-of-the-art medical imaging equipment for the early diagnosis and treatment of sporting injuries, the partnership is exploring specific ways in which GE's healthcare technology and expertise could help to optimise and improve the performance of the team in the events leading up to and including the Olympic Games.
GE and London 2012
GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment, transportation and security, and to supply hospitals with diagnostic imaging technology to help doctors treat athletes. In addition, NBC Universal, a division of GE, is the exclusive U.S. media partner of the Olympic Games, with its partnership also extending through 2012.
GE equipment being made available for London 2012
- In 2009 GE announced that it will be making available a suite of cutting edge medical imaging equipment worth in excess of £4.5 million for the early diagnosis and treatment of sporting injuries. within the Olympic facilities.
- The equipment will allow athletes to receive expert medical care, without necessarily interrupting their training or competition schedules during the Games.
About GE
GE (NYSE: GE) is a diversified infrastructure, finance and media company taking on the world's toughest challenges. From aircraft engines and power generation to financial services, health care solutions, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
About GE in the UK
GE has been operating in the UK since the 1930s. Today our 18,000 employees serve the energy, oil & gas, healthcare, aerospace, financial and media industries. We have a strong and continuing commitment to the UK economy, having invested £13bn in our British businesses since 2001. Our 2009 UK revenues were £4bn. From our 60 major locations, including 25 world-class manufacturing and R&D facilities, we deliver high-tech innovative solutions to the global marketplace. Our locations include London, Aberdeen, Amersham, Cardiff, Cheltenham, Leicester, Nailsea and Southampton.
About British Triathlon
British Triathlon is the current UK Sport Governing Body of the Year and the National Governing Body for Triathlon, Duathlon and Aquathlon in Great Britain responsible for leading growth and performance of the sport. Triathlon as a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff– focused around delivering world class events and performing on the big stages.
At international level, Great Britain boasts six current world champions amongst a strong squad of world ranked elite triathletes who regularly achieve international success and has some outstanding young talent emerging from its youth programmes. There are over 700 triathlon events conducted in Great Britain each year including the renowned London Triathlon and British Triathlon Super Series, which attracts athletes from all over the world.
British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Corus is the Corporate Partner of British Triathlon and is proud to be enabling the sport of triathlon. www.britishtriathlon.org.
Upsolut Sports UK Ltd
Upsolut Sports UK Ltd, promoters and organisers of the Dextro Energy Triathlon ITU World Championship London is a subsidiary of Upsolut Events GmbH headquartered in Hamburg and is the leading organiser of endurance sports events in Germany. Upsolut specialises in the development, hosting and organisation of professional as well as amateur endurance events, i.e. cycling, swimming, running and triathlon. The company organises some of the world's largest events of its kind including the Vattenfall Cyclassics, Skoda Velothon Berlin and the Dextro Energy Triathlon in Hamburg, which in total host more than 45,000 participants. For more information visit: www.upsolut.de.
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