Worldwide Olympic Partner, Panasonic, has today announced a new sponsorship with the British Triathlon Federation to become an Official Supplier to British Triathlon. The sponsorship of British Triathlon -- the governing body for triathlon in the UK -- will last for an initial one year period and will see Panasonic supply a range of equipment, including plasma screen TVs and camcorders, which can be used for creation of digital content and enhanced athlete profiles giving an insight into training and preparation of British triathletes.
The sponsorship will provide Panasonic with a series of exclusive video diaries filmed by British triathletes as they prepare for major championships. The sponsorship will also provide Panasonic with product testimonials from British Triathlon for promotional purposes, exclusive photography as well as branding at the British Triathlon headquarters, National Performance Centre and on the British Triathlon website.
Zara Hyde Peters, Chief Executive at the British Triathlon Federation, commented: "We are delighted that Panasonic has decided to become an Official Supplier to British Triathlon. Raising the profile of our sport using the latest communications technology is very important to triathlon right now. Our communications and performance teams for triathlon rely on high quality display technology for presentation and feedback so it gives us great confidence that through our partnership with Panasonic we will be using the best equipment on the market to support our athletes in competition and on their way to London 2012 and beyond."
David Bonney, advertising and sponsorship manager at Panasonic UK, said: "At Panasonic we put the same commitment, focus, desire and meticulous preparation that goes into winning a triathlon into the development of our products so this relationship is a great fit for us. We're delighted to be working with the British Triathlon and proud to support the entire team on their way to London 2012."
Panasonic's announcement follows successful partnerships with British Rowing, British Sailing and a number of Olympic athletes.
About Panasonic:
As a TOP sponsor Panasonic owns the exclusive marketing rights for the audio, TV and video equipment category worldwide, and has also recently acquired the digital camera rights. In the UK market, Panasonic's marketing rights enable it to promote its sponsorship of the Olympic Games, Team GB (the British Olympic Team) and London 2012.
About British Triathlon:
British Triathlon is the current Sport Governing Body of the Year and the National Governing Body for Triathlon, Duathlon and Aquathlon in Great Britain, responsible for leading growth and performance of the sport. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff-- focused around delivering world class events and performing on the big stages.
At international level, Great Britain boasts a strong squad of world ranked elite triathletes who regularly achieve international success and has some outstanding young talent emerging from its youth programmes. There are over 700 triathlon events conducted in Great Britain each year including the renowned London Triathlon and British Triathlon Super Series, which attracts athletes from all over the world.
British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Corus is the Corporate Partner of British Triathlon and is proud to be enabling the sport of triathlon.
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