9th edition January 15-17 at the Hyatt Regency Houston; signature, must-attend industry conference expects a record 450-plus attendees in Bayou City
COLORADO SPRINGS, Colo. - (January 12, 2012) - One of the highlights of Running USA 2012: The Industry Conference will be the Idea Labs on Monday, January 16 and Tuesday, January 17. The 9th edition will be held at the Hyatt Regency Houston on January 15-17. This year's theme is "Passing the Torch: Running Toward the Future", and a conference record of more than 450 attendees are expected in the Bayou City.
"We have an outstanding line-up of Idea Labs experts who will share their knowledge and experiences, and with a variety of topics from sponsorship to event risk management to public relations to event surveys and more that our attendees can take home and use at their events and companies," said Susan Weeks, Running USA CEO.
IDEA LABS
Monday, January 16
- Sponsorships: Start at the Finish Line - Steve Baskin, YAVAY
- Mobile Technologies in the Running Industry - Brian Enge, Active Network
- Event Risk Management, Preparing for the Unexpected and Protecting Your Intellectual Property - Robert McRae, Gunn, Lee & Cave Law and Craig Ream, Willis Insurance Brokers
- Making the Most of Race Vendor Relationships - David Deigan, Advanced Flexible Materials, and Jon Hughes, Track Shack
- Public and Media Relations: Supersize Your Media Presence - Amby Burfoot, Runner's World, and Tina Wilmott, The Wilmott Group
- The Consumer Centric Approach to Race Marketing - Faron Kelley, ESPN Wide World of Sports
Tuesday, January 17
- Partnering with Your Local CVB and Sports Commission - John Conley, LIVESTRONG Austin Marathon and Matthew Payne, Austin Sports Commission
- What Do Your Participants Want that You Are Not Giving Them - Dimity McDowell and Sarah Bowen Shea, Run Like a Mother, and Bart Yasso, Runner's World
- Get Great Feedback: Creating Event Surveys - Sean Ryan, Cellcom Green Bay Marathon
- No Wasted Steps - Tom Carpenter, Waste Management
Presenting sponsors of Running USA 2012 are Active Network, Ashworth Awards, Competitor Group, Leslie Jordan, Inc. and MarathonFoto.
SPECIAL EVENTS
- Opening reception presented by Leslie Jordan
- Running USA Hall of Champions Dinner and Live Auction presented by Competitor Group
- Allan Steinfeld Development Award
- Trailblazer Luncheon and Award presented by Active Network
- Cocktail reception presented by MapMyRun.com
- Ashworth Youth Awards Luncheon
- Sponsor Expo
- 2012 U.S. Olympic Marathon Trials and Chevron Houston Marathon weekend
- Morning runs presented by MarathonFoto
Register today for Running USA 2012. The conference rate is $649 for Running USA members and $849 for non-members (price increase January 13). On-line registration, hotel, travel, schedule, news, attendees list, Olympic Trials VIP package and other information for Running USA 2012 is available at: RunningUSA.org.
Running USA advances, serves, promotes and celebrates the sport of running as a clearinghouse and resource center and though its popular annual conference, Running USA wire, Running USA Industry E-News, website, annual marathon, half-marathon and State of the Sport reports, National Runner Survey and youth fitness portal RunningRocks.com and by supporting athlete development.
Running USA's more than 325 members include events with 2-plus million finishers and prize money exceeding $5.7 million, race services companies, running-related media companies and organizations and the athletic industry.
In March 2009, the non-profit industry organization marked a decade of achievement to build and promote the sport. For more information, visit: RunningUSA.org or contact Ryan Lamppa at (805) 696-6232 or ryan@runningusa.org.
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