British Triathlon is delighted to have played its part in the success of Team GB, with 65 medals having been won across nineteen different sports. It was Britain's most successful Games since 1908 and the first time that a British triathlete has ever won a medal at the Olympic Games.
Alistair Brownlee memorably became the Olympic Champion, with Jonathan claiming the bronze medal behind Spain's Javier Gomez. Helen Jenkins finished fifth despite a less-than-perfect build up to the Games.
Every British competitor was grateful to the huge crowds that took advantage of free viewing in Hyde Park and the surrounding course that saw athletes race past iconic London landmarks including the south side of the Serpentine, The Wellington Arch, and Buckingham Palace.
"The race was unbelievable and the crowds were amazing," Alistair Brownlee said. "My ears are still ringing from all that noise."
Estimates vary about the number of spectators that saw the Olympic triathlon. The BBC has quoted 300,000 as the figure for the men's race, but this doesn't include the large numbers at Live Sites around London and the rest of the country.
4.7 million watched the women's triathlon on the BBC, which resulted in the spectacular photo finish between Nicola Spirig and Lisa Norden. 5.6million people watched the men's race. This is by far the biggest TV audience ever to have watched a UK based triathlon, with the previous highest having been less than two million.
National newspaper coverage has increased by over 500% compared with the same period last summer, and the britishtriathlon.org website smashed its previous high point for visitors by over 300% on 7 August.
Social media also played a very significant role for the first time ever at an Olympic Games. British Triathlon's platforms saw significant increases in traffic, whilst Alistair Brownlee doubled his number of Twitter followers to nearly 50,000 (still well ahead of Jonathan with 35,000).
Dr Sarah Springman CBE, British Triathlon President, summarised the success of Britain's triathletes at the London 2012 Olympic Games. She said: “The triathlon events have been a fantastic showcase for our sport.
“Alistair is now the Olympic Champion, and Jonathan an Olympic bronze medallist, their performances are historic as the first British athletes to ever win an Olympic medal. Both the women's and men's events delivered racing that captivated the viewer, whether as one of the many thousands that cheered on Team GB in Hyde Park, at a Triathlon Live venue or the millions who tuned in to watch from home.
"The legacy of the Games is to 'inspire a generation', and with Helen, Lucy, Vicky, Alistair, Jonathan and Stuart all doing their country proud, I am confident triathlon will be a great example of this.
"It is with immense pride in all our Olympic athletes and the whole triathlon community, including the many thousands of volunteers, who have helped make our event the most memorable of the London 2012 Olympic Games."
All of Britain's triathletes have now returned home and are already in training for the ITU World Triathlon Series events in Stockholm (25-26 August), Yokohama (29-30 September) and the Grand Final in New Zealand (20-22 October).
And, they will already have in the back of their minds that the 2013 ITU World Triathlon Series Grand Final will take them back to Hyde Park next September. Britain will host the world title deciding event as part of the legacy from the London 2012 Olympic Games.
About British Triathlon
British Triathlon is the current National Sports Governing Body of the Year. It is responsible raising profile and delivering elite performance for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances.
Great Britain is home to the London 2012 Olympic Champion and bronze medallist as well as 12 current world champions amongst a strong squad of world ranked elite triathletes, and emerging talent from our youth development programmes. British Triathlon enables paratriathletes to deliver world-class success, raising the profile of paratriathlon in the build up to the Rio 2016 Paralympic Games.
There are over 700 triathlon events conducted in Great Britain each year including the British Triathlon Super Series, which attracts athletes from all over the world. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future.
British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Tata Steel is the Corporate Partner of British Triathlon and is proud to be enabling the sport of triathlon. (BritishTriathlon.org)
GE is the Elite Partner of the GE Great Britain Triathlon Team and the performance pathways in the run up to the 2012 Olympic Games.
British Triathlon is a beneficiary of the UK Sport Lottery funded World Class Programmes (WCP). The programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at UKSport.Gove.uk.
Visit BritishTriathlonMedia.org for downloadable image galleries, detailed athlete profiles, results, stats and information.