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Posted: January 14, 2013  

Multisport: Milestone Launches Indiegogo Campaign with a Tiny Foot Pod that Track Running Shoe Mileage to Prevent Overuse and Injury

New affordable foot pod passively tracks running shoe mileage to help minimize injuries while storing crucial emergency information that can be life-saving

Washington, DC - January 8, 2013 – Milestone, a company offering technology products to active individuals, introduces a tiny foot pod that attaches to running shoes to track mileage, and has launched a campaign on Indiegogo, the flexible crowd funding site, to raise funds for mass production of the MilestonePod. The campaign runs through January 31, 2012 and the company aims to raise $60,000 or more.

The MilestonePod was developed by a team of committed athletes, technologists and entrepreneurs. As they trained for various road races and triathlons, they noticed that despite using GPS watches, mobile training apps and other running peripherals, there were some missing data points they could not easily track – including how many miles had been put on a specific pair of running shoes. Knowing the importance of replacing their shoes every 400-600 miles to avoid risk of injury, they set to work on developing a low cost, high value sensor, targeting the casual and competitive running and walking markets.

"We’re excited to bring this affordable device to runners, walkers and triathletes," said Jason Kaplan, President of Milestone. "Unfortunately many of us are guilty of running far beyond the recommended mileage for our shoes. When asked about when they purchase new shoes, too many runners respond ‘when my knee hurts. ‘ We believe that if you can avoid a costly injury by investing a mere $14.95 to provide guidance on when to replace your shoes, then it is well worth the investment."

In addition to tracking running shoe mileage, the MilestonePod also stores vital information that a first responder should know such as blood type, medical history and personal identification in the USB enabled device, eliminating the need to remember to wear an ID bracelet or carry an ID card.

To learn more about Milestone, visit Milestonepod.com or find them on Facebook or Twitter. The MilestonePod can be pre-ordered for delivery in May through the Indiegogo campaign at Indiegogo.com.

About Milestone:

Our team is comprised of committed athletes, technologists and entrepreneurs. The mission of Milestone is to deliver low cost, high value sensor based products to the casual sports world. Our initial product, the MilestonePod, is targeted to runners and walkers. As we trained for various road races and triathlons we noticed that despite our GPS watches, mobile training apps and other running peripherals there were a few items we still could not easily track. So we built a device.

Between us we have led design and development of complex software, hardware and other technology projects, lead sales teams at highly successful technology companies, opened and operated a chain of endurance sports retail stores and more. These combined experiences make our team ideally suited to deliver great products you will love to use.


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