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Posted: January 21, 2013  

Multisport: Endurance Sports Expo Announces Walton Endurance and BodyArmor as Co-Sponsors of Endurance University

Hunter Allen, CEO and Founder of Peaks Coaching Group, will present at ESE DC/VA in Fredericksburg

WAYNE, PA -- January 21, 2013 -- The Endurance Sports Expo -- the largest cycling, running and triathlon consumer show in the country -- announced today that Walton Endurance and BodyArmor SuperDrink have signed on to co-sponsor the series of educational seminars included at each of this yearís Expos known as Endurance University.

Former professional cyclist and Olympic medalist Brian Walton, President of Walton Endurance, ( will lead the overall direction of the seminar schedule for the three Expos. Walton will leverage his expertise in coaching, technology and performance to help compile a line-up of nationally recognized athletes, coaches and industry insiders presenting informative and relevant sessions for every athlete. The full Endurance U schedule will be announced in the coming weeks.

Expo organizers have also announced BodyArmor SuperDrink, creator of the SuperDrink(TM) beverage category, as a co-sponsor and Official Beverage of Endurance University. BodyArmor ( is packed with a proprietary blend of nutrients that provides an unparalleled combination of superior nutrition, hydration and taste.

"Endurance University is a tremendous component of ESE where athletes can gather, ask questions and learn from the leading experts in the industry," said Brian Walton, Walton Endurance. "The goal of Endurance University mirrors what we do at Walton Endurance as we strive to make a personal connection and educate athletes on how to use the latest technology and science to bring out their peak performance. Iím honored to be a part of the 2013 Endurance Sports Expo and look forward to seeing you at Endurance University."

One industry expert scheduled to appear at ESE DC/VA is Hunter Allen, CEO and Founder of Peaks Coaching Group. Allen, internationally known as one of the top experts in the field of power meter coaching, will share his expertise on training with power with athletes in Fredericksburg.

ESE hosts three shows in 2013 connecting more brands with endurance athletes and featuring the latest gear, training services, experts and event information for the upcoming season. The inaugural DC/Virginia Endurance Sports Expo (ESE) kicks off the series on February 9-10 at Fredericksburg Expo and Conference Center in Fredericksburg, VA. The fourth annual Philadelphia Expo returns to the Greater Philadelphia Expo Center in Oaks, PA on February 23-24. The second annual New York Metro area show at the New Jersey Convention & Exposition Center in Edison, New Jersey on March 2-3.

For more information or to purchase tickets, go to Join ESE on Facebook or Twitter.

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