Toronto, ON - Athletic footwear and apparel leader, New Balance Canada has announced the names of their 2013 female fitness brand ambassadors. They include seven-time WWE Champion, fitness icon and entrepreneur Trish Stratus and author, television host and fitness expert Jennifer Ettinger.
"New Balance is excited to partner with Trish and Jennifer as our fitness brand ambassadors. Their knowledge, integrity and love for being active makes them a perfect fit to promote our footwear and apparel products," says Jon Purdy, Marketing Manager for New Balance Canada. "We're looking forward to working together to inspire Canadians to be more active and benefit from a healthy lifestyle."
Trish Stratus is a fitness icon, actress and entrepreneur who is recognized as one of the top sports entertainment athletes in the world through her achievements with WWE as a record breaking seven-time Women's Champion. In April, Stratus will be inducted into WWE's Hall of Fame class of 2013. Over the last decade, Stratus has dedicated her life to health and fitness and has parlayed her success and passion into a recognized lifestyle brand. Stratusphere was officially launched in 2008 with the opening of the largest yoga studio in Canada. Stratusphere Living, a yoga fitness product line created by Stratus, launched nationally to retailers in 2011 with the release of her first workout DVD 'Stratusphere Yoga' all of which reflect her core philosophy of achieving wellness through balanced living. Stratus made her feature film debut in 2012, starring in the action movie 'Bounty Hunters.' In addition to this, Stratus is featured in the New Balance Minimus campaign throughout select FGL Sports banners including Sport Chek.
Jennifer Ettinger is the founder of Fit Your Style, a lifestyle brand that encourages women to find their inner beauty through fitness and style. Ettinger's dedication to helping women stems from her own triumph over Chronic Fatigue Syndrome and understanding the mindset of women who are challenged with weight and health issues. In the fall of 2012, Ettinger launched her own show, Fit Your Style, on Rogers Television. The weekly, regional show follows Ettinger as she inspires and motivates viewers to take control of their health, wellness and happiness through attainable fitness goals and healthy, express cooking.
Ettinger's book, Find Your Inner Goddess, which engages readers as they begin the journey of leading a balanced lifestyle, became a #1 best seller on Amazon. The book is slated for its Canadian release in 2013.
About New Balance Canada
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. With 25% of our U.S. Footwear shipments produced at five New England facilities. New Balance employs more than 4,000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion.
Established in the early 1900's in Boston, New Balance began as a Boston-based arch support company and only developed into a specialized shoe manufacturer in the 1970's. Since that time, it has grown into a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
NB Official (English): NewBalance.ca
NB Official (French): NewBalanceFrancais.ca
NB Twitter: @NewBalanceCan
NB Facebook (English)
NB Facebook (French)