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Posted: January 31, 2013  

Athletics: La Sportiva Launches HERA Helios Mountain Running Shoe

A Portion of Each Online Sale Benefits the HERA Women's Cancer Foundation

DENVER -- Jan. 31, 2013 -- La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running, hiking footwear and ski mountaineering hardware, have launched the HERA Helios women's mountain running shoe, available now online through HERA's Partners in Action page or www.sportiva.com. In 2013, La Sportiva will donate $10 from the online sale of every pair of HERA Helios to the HERA Women's Cancer Foundation, a nationally recognized ovarian cancer nonprofit that works to stop the loss of women to ovarian cancer through Health, Empowerment, Research and Awareness.

"Each year we continue our partnership with the HERA Foundation, we aim to step up our involvement and increase our support," said Ian Achey, events and promotions manager for La Sportiva N.A. "When we began discussing the possibility of using the new Helios Mountain Running shoe for the Partners in Action program, we knew it was going to be a perfect fit. We are excited to finally see our ideas put into action and look forward to the Helios being a key piece of HERA Gear in 2013."

The HERA Helios is a minimalist, highly breathable, neutral trail running shoe made for all levels of trail running and light road use. It features an integral gusseted tongue, a highly flexible morphodynamic™ midsole that adapts to trail terrain and delivers the perfect amount of cushioning, and Hydrain Nylon® mesh exterior that allows quick drainage while keeping out silt and sand. The HERA Helios comes in an eye-catching teal color, the recognized color of ovarian cancer awareness, and retails for $120.

"We are incredibly proud of our longstanding partnership with La Sportiva and we're honored they've created a shoe to benefit HERA and help raise awareness of ovarian cancer," said Meg Steitz, executive director for HERA. "Ovarian cancer is a very serious but widely under-recognized threat to women's health. We hope to change that by building awareness of the disease and funding research to make strides in early detection, treatment and prevention. By purchasing the HERA Helios, anyone can help us toward that goal and get an exceptional, top-notch pair of shoes. We are very grateful to La Sportiva for creating this new addition to our Partners in Action products."

According to the American Cancer Society, one in 71 women will be diagnosed with ovarian cancer in her lifetime. In 2012, about 22,280 women received a new diagnosis of ovarian cancer and about 15,500 women died from the disease. With early detection, about 94 percent will survive longer than five years after diagnosis; however, only 15 percent of ovarian cancer is currently caught early. It ranks fifth as the cause of cancer deaths in women and accounts for more deaths than any other cancer of the female reproductive system.

Of the funds raised through sales of La Sportiva's HERA Helios, HERA's Climb4LifeSM events and other initiatives, 88 percent provides for HERA's programs such as its scientific research and community grants, as well as other education and awareness initiatives for ovarian cancer. For more information or to get involved, visit HERAFoundation.org.

About the HERA Foundation:

Established in 2002, the HERA Women's Cancer Foundation is a 501(c)(3) nonprofit organization whose mission is to stop the loss of women from ovarian cancer by promoting Health, Empowerment, Research, and Awareness. As a nationally recognized ovarian cancer organization, HERA provides funding for cutting-edge research grants to scientists at respected medical institutions. In so doing, HERA attracts more young researchers to expand the scientific understanding of ovarian cancer while improving the lives of those battling the disease. In addition, HERA awards grants to local community groups to raise awareness about the disease in novel and unusual ways. More information is available at HERAFoundation.org.

About La Sportiva

With over 80 years of heritage, La Sportiva has unrivaled experience in building the world's finest performance mountain footwear. Creating innovation through passion, La Sportiva offers the most versatile technical climbing, mountaineering, Mountain Running and hiking shoes on the market. For more information on La Sportiva visit Sportiva.com or check out the new online interactive community, La Sportiva LIVE, at: Sportiva.com/LIVE.


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