Iconic San Francisco brand becomes title sponsor of Rock 'n' Roll San Francisco Half Marathon in April; Three series agreement includes official life and protection insurance category sponsor of the Rock 'n' Roll Marathon Series, Women’s Running Series and TriRock Triathlon Series; Transamerica to provide event registration refund protection through RaceIt.com
San Diego, CA – February 12, 2013 – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, and the Life & Protection Division of Transamerica (Transamerica) today announced a new title sponsorship of the inaugural Transamerica Rock 'n' Roll San Francisco Half Marathon, with Transamerica becoming the official life and protection insurance partner for the Rock 'n' Roll Marathon Series, Women’s Running Series and the TriRock Triathlon Series presented by REI.
The three-year deal with CGI represents Transamerica’s commitment to the active lifestyle market. The sponsorship kicked off on January 18 in Phoenix at the 10th annual P.F. Chang’s Rock 'n' Roll Arizona Marathon & ˝ Marathon.
"We are delighted to see Transamerica join our growing team of partners," said Scott Dickey, CEO of Competitor Group. "Transamerica’s San Francisco roots make it the ideal title sponsor of our first-ever Transamerica Rock 'n' Roll San Francisco Half Marathon in the city this spring. We look forward to providing an integrated platform to reach the growing numbers of affluent participants who are living an active lifestyle."
In partnership with Project Sport, LLC, the inaugural Transamerica Rock 'n' Roll San Francisco Half Marathon is set for Sunday, April 7, 2013, rebranding the US Half Marathon 2 "The Other Half", which has run across the Golden Gate Bridge each spring since 2010. Registration for the event is sold out.
Located in the heart of the Montgomery Financial District, the Transamerica Pyramid is recognized worldwide and celebrates the company’s attributes of innovation and strength. The Pyramid building and logos featuring it are registered trademarks of Transamerica Corporation and the iconic building stands as a source of great pride for Transamerica.
"Transamerica is very excited to be associated with an industry-leading company like Competitor Group and their world-class event series and media brands," said Ed Walker, Chief Strategy Officer for the Life & Protection Division. "We have a strong commitment to providing the endurance community with innovative financial services geared specifically to their active lifestyles."
The Rock 'n' Roll Marathon Series revolutionized the running industry in 1998 with the launch of the Rock 'n' Roll Marathon in San Diego, which combined entertainment and running in an unprecedented way. Organized by Competitor Group, the Rock 'n' Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in destination events around the world.
Transamerica will have a significant presence at each of the 26 Rock 'n' Roll events in North America, along with the five event Women’s Running Series, and eight Triathlon events including the marquee Nation’s Triathlon in Washington DC.
In true Rock 'n' Roll Marathon fashion, the sold-out San Francisco event will feature entertainment positioned along the course, interspersed with themed water and cheer stations. Headlining the post race experience will be a finish line festival with live music in celebration of each runner’s accomplishment. Event weekend will kick off with a two-day Health & Fitness Expo at the Moscone Convention Center on Friday, April 5 and Saturday, April 6. The free expo will be open to the public and feature the latest health and nutrition information with a variety of products for sample and sale, as well as a series of interactive fitness clinics.
For more information about the inaugural Transamerica Rock 'n' Roll San Francisco Half Marathon, please visit RunRocknRoll.com.
About the Life & Protection Division of Transamerica
Insurance products and services are issued by Transamerica Life Insurance Company, Cedar Rapids, IA, and affiliated Transamerica companies. Through the Life & Protection Division, the Transamerica companies offer a wide array of life and health protection solutions with a common purpose: to protect families and their dreams. With more than a century of experience, Transamerica has built a reputation on solid management, sound decisions and consumer confidence. For more information, visit TransAmerica.com.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. The aggregate CGI customer base now exceeds 7 million endurance enthusiasts and athletes. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.
With a leading market share of endurance enthusiasts, CGI owns and operates 83 events around the world, including the flagship Rock 'n' Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series and the Muddy Buddy Series, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorMediaKit.com.