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Posted: February 12, 2013  

Triathlon: Science in Sport announce new partnership with Helen Jenkins

12th February 2013 - SiS (Science in Sport) is delighted to announce the signing of Helen Jenkins as brand ambassador for the company. Helen Jenkins, Great Britain’s leading female triathlete, won the ITU World Championship in 2011 and 2008 and finished 5th for Team GB in last summer’s London 2012 Olympics, the highest position ever achieved by a female British triathlete at the Olympic Games. She is widely regarded as one of the most consistent performers on the ITU World Series.

The deal, which runs until the end of 2016, will see Helen Jenkins work closely with Science in Sport and their team of experts in hydration and nutrition to help her perform to her maximum both in training and competition. Helen will use a range of the brand’s leading energy, recovery and hydration products, including SiS GO Gels (the world’s first isotonic gels to deliver fast energy without the need for water), SiS GO Electrolyte and products from the successful SiS REGO recovery range.

As brand ambassador for SiS, Helen will make appearances to help promote the brand’s wide range of leading endurance nutrition products as well as appearing on the SiS website and providing relevant content for use on the brand’s social media channels.

Speaking from her home in Bridgend, GB triathlete Helen Jenkins said, "Having the support of SiS throughout my training and competition schedule will help to fuel my performance, and I'm really excited to be a part of the SiS team. Competing at London 2012 was amazing and despite not having achieved the result I had hoped for, I learnt a lot from the experience. I now have my sights set on the Commonwealth Games in two years time and then Rio in 2016, and I am very excited about SiS being a part of this journey with me."

Stephen Moon, Managing Director at SiS said, "We are delighted to announce this new partnership and to be working with Helen Jenkins as SiS becomes an integral part of her endurance nutrition ritual. Helen is an incredibly dedicated and talented athlete who has proven her pedigree on the international stage. Her passion and motivation for sport is inspiring and we felt that her insight into the world of endurance training and sports nutrition would both inform and motivate the thousands of amateur athletes in the UK."

SiS has unprecedented usage amongst elite athletes. SiS supports teams and individuals in various endurance sports in particular cycling, triathlon, rowing and running. SiS is official sports nutrition supplier to Rapha Condor JLT, Blanco ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams. SiS has Sir Chris Hoy, GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit http://www.scienceinsport.com

Photos: Science in Sport

About SiS (Science in Sport) Limited:

SiS (Science in Sport) Limited was founded in 1992 to develop and supply nutrition to elite athletes.

SiS is recognised as a leader in endurance nutrition for professional and serious sports participants.

The SiS range includes award winning patented SiS GO Isotonic gels (the world’s first gels to deliver fast energy without the need for water); powders, bars and supplements. The SiS hydration products, including SiS GO Hydro and SiS GO Electrolyte, have been designed for elite athletes undertaking strenuous exercise requiring electrolytes, to fit in with their training and race schedules. The SiS REGO range is dedicated to recover, rebuild and support the body’s adaptation to training.

The efficacy of the products and the credibility of the science is the reason behind why SiS has unprecedented usage amongst elite athletes. SiS is official sports nutrition supplier to Rapha Condor JLT, Blanco ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams. In addition to Sir Chris Hoy, SiS has GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

In 2005, SiS was awarded the Queen’s Award for Enterprise in the Innovation category.

SiS (Science in Sport) Limited was purchased by Provexis plc in June 2011.

Website: ScienceinSport.com.


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