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Posted: March 21, 2013  

Multisport: Thrill On Launches A Social Platform For The Active And Adventurous

ThrillOn.com Allows Outdoor Enthusiasts and Brands to Connect, Discover, Organize and Share Epic Content

MINNEAPOLIS (March 20, 2013)---ThrillOn.com, a social platform focused on the active and adventurous, officially launched today. Thrill On connects everyone in the world through the outdoor activities they love to do---from snowmobiling and skateboarding to hiking and fly fishing. The platform allows users to discover, organize and share epic photos and video in more than 30 categories.

"We recognized the unparalleled passion of outdoor enthusiasts," says Brian Howe, one of Thrill On's founders and its Chief Strategy Officer. "These enthusiasts were missing a social platform and community where they could easily connect, discover, organize and share the content that inspires them."

Since ThrillOn.com was launched in beta mode in July 2012, the site has found an engaged community of over 370,000 Facebook followers and hundreds of thousands of visitors to the site each month. Brands have also embraced the platform to leverage this targeted audience by sharing content and information about their products. Over 100 brands have created pages, including Polaris, which has set up pages for four brands---Polaris Snowmobiles, Polaris Off-Road, Klim and Indian Motorcycles.

"The organic growth has been very exciting," adds Howe. "We designed Thrill On to be versatile and flexible---it can be used as a single-user utility or a social lifestyle app. Users can customize dashboard content to match personal interests by selecting from 30 outdoor categories."

Share and Discover

Thrill On is free for users and brands, and features Facebook or email sign-in for a fast and simple option to create a profile. Users can Explore, Follow, Like and Retag hundreds of thousands of photos and videos via Thrill On. They can be inspired by people, destinations and adventures---or just live vicariously with less road rash. Users can upload their personal photos and videos or bring in new content from around the web using an easy bookmarking process. On Thrill On, content has greater longevity and can be discovered for months after initial tagging, unlike other social media platforms that provide initial interaction but typically fade quickly.

App Launch This Spring

This spring, Thrill On will launch an iOS app, available for free download via Apple App Store. The app will allow users to easily upload photos and video from their iPhone Photo Stream to their Thrill On profiles.

About Thrill On

Thrill On launched in beta mode in July 2012 as the first social tag board exclusively focused on the active and adventurous. The brand's goal is to connect everyone in the world through the outdoor activities they love to do---from snowmobiling and skateboarding to hiking and fly fishing. To learn more, visit ThrillOn.com and Facebook.


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