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Posted: March 25, 2013  

Athletics: Marine Corps Marathon Motivation Movie Premieres Online Registration Eve

Running Community Invited to View 7-minute Inspirational Film on March 26 at 7 p.m.

QUANTICO, VA (March 25, 2013) - As tens of thousands of marathon hopefuls prepare for the final countdown to the opening of registration for the 38th Marine Corps Marathon (MCM), the event will host an online movie premiere capturing emotion, energy and the majesty of the annual Marine Corps-organized run held in the nation's capital. Would-be marathoners, friends of the Marine Corps and those who support others on their upcoming quest to complete the MCM are encouraged to view "The People's Marathon," a highly impactful, seven-minute film being released on the MCM website on Tuesday, March 26 at 7 p.m. Eastern, the evening before registration opens. The video was produced by PCI of Alexandria, VA.

"For those planning to register and all those who have crossed under the MCM arches, this film beautifully demonstrates the spirit of this event and the fortitude of the amazing collection of individuals who participate annually," says Rick Nealis, MCM Director.

With mastery of emotion, tears and grand celebration, "The People's Marathon" profiles the athletic prowess, patriotism and soulful spirit of many MCM participants including the avid runner and competitor; the first-time marathoner; the war-wounded Marine; military spouses; U.S. Marines and the motivated masses, who participate and spectate.

"PCI was honored to have the opportunity to produce "The People's Marathon," says PCI President & CEO Robert W. Sprague. "Our staff was touched by the emotion and majesty of this event, and by the stories of the individuals we were able to profile in the video."

Registration for the 38th MCM begins on Wednesday, March 27 at noon, Eastern. In 2012, the MCM sold out in record-breaking time of 2 hours, 41 minutes. The 38th MCM will be held in Arlington, VA and Washington, D.C., on Sunday, Oct. 27.

"The online premiere offers a unique and profound way to virtually inaugurate this new community of runners from around the world, as they initiate training for that special October day," says Marc Goldman, MCM Sponsorship/Marketing Manager.

Through a partnership with SilverLine Athletics, digital video host and manager of the MCM's online platform, "The People's Marathon" will be available on the new MCM TV page of MarineMarathon.com and on the event's popular Facebook page.

"As digital video becomes increasingly prevalent, the MCM is taking the lead within the endurance sports community to capture the event's spirit with video," says Jayme Anne Goldberg, SilverLine co-founder. As an event manager that inspires the national running community, SilverLine is proud to unveil our new video playback technology across the MCM platform."

About the MCM: The Marine Corps Marathon (MCM) is the third largest marathon in the United States and voted "Best Marathon in the Mid Atlantic," "Best Marathon for Charities," "Best DC Race" and "Best Race to Spectate." The MCM honors the dedication, sportsmanship and patriotism of its participants. Known as "The People's Marathon," runners from all walks of life participate in the MCM, which is the largest marathon not to offer prize money. The 38th MCM, sponsored by Boeing, Brooks and GE, will be held on October 27, 2013 in Arlington, VA and Washington, D.C. No federal or Marine Corps endorsement is implied.

About PCI: PCI is a marketing + creative agency based in Washington, DC with regional offices in New York City and Nashville, TN. The firm provides branding, communications strategy; market research, public relations, crisis/reputation management, and social media strategy, as well as the award-winning creation of video, graphic design, websites, digital and interactive products, and live events. In business for more than 27 years, PCI has won more than 150 industry awards for creative excellence. For more information, case studies, and samples, or to request a meeting, proposal or quotation, visit PCI's website at PCICom.com.

About SilverLine Athletics: SilverLine Athletics is exclusively focused on providing leading video hosting and playback technologies to endurance industry businesses. The company centers its business practice on cultivating long-lasting relationships to make endurance sports more accessible to both a core audience and to a broader base of potential athletes.
For more information: SilverLineAthletics.com.


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