March 27, 2013 -- Black Girls RUN! announced today that leading outdoor gear and apparel retailer REI has renewed its national partnership to continue to support the organization in its national and local events. REI will be recognized as the “Official Sporting Goods Store of Black Girls RUN!”.
"We are very excited about the opportunity to continue our partnership with REI," said Toni Carey, co-founder of Black Girls RUN!. "REI has been an integral part of our organization since our existence. We want to continue to grow our relationship, so that we can provide great programs and education to our members and community.”
Black Girls RUN! is a national running group launched in 2009 by Toni Carey and Ashley Hicks in an effort to combat the obesity epidemic among African-American women. The organization has 69 groups across the country and more than 61,000 members.
Over the next year, Black Girls RUN! will partner with REI to further engage members via social media and specialized classes and opportunities only offered to Black Girls RUN! members. REI will assist Black Girls RUN! in several local community initiatives, including Black Girls RUN!’s Preserve the Sexy Tour, and the Sweat With Your Sole Conference and Race Weekend, September 6 - 8, 2013, in Charlotte, N.C.
“Black Girls RUN! is an incredible partner that directly shares REI’s pledge to live a healthy and active lifestyle”, says Myrian Solis Coronel, REI’s national partnership manager. “We encourage everyone to join the Black Girls Run! community to inspire and be inspired to take their next step towards healthier living”.
For more information on Black Girls RUN! its Preserve the Sexy Tour and the Sweat With Your Sole Conference and Race Weekend, visit BlackGirlsRUN.com. You can also follow Black Girls RUN! on Twitter at @BlackGirlsRUN.
For more information about REI, visit www.REI.com. You can also follow REI on Twitter at @REI and Facebook at Facebook.
About Black Girls RUN!:
Black Girls RUN! is a national running group launched in 2009 by Toni Carey and Ashley Hicks. The organization has grown to include more than 60 running groups across the nation with more than 61,000 members. The group was created to combat the obesity epidemic among women in the African- American community and dispel the myth that black women do not run. The groups include beginner and experienced runners and provide a support system to help members reach their fitness goals. Black Girls RUN! provides a community and inspires all women to run. For more information about Black Girls RUN!, visit BlackGirlsRUN.com.