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Posted: April 25, 2013  

Athletics: Sporting Life 10k reaches goal of 27,000 registrations

Canada's premier run for kids with cancer makes history with largest registration ever

April 24, 2013 -- The 2013 Sporting Life 10-kiloimetre run has reached its goal with a stunning 27,000 runners and walkers registered to take part on May 12.

The event has more than doubled in size from 13,000 runners since it was taken over by Sporting Life in 2011. Last year it saw a dramatic increase from 13,000 to 23,000 and this year it has increased to 27,000 participants, breaking all records from past events.

"We have capped the race this year at 27,000 due to the sheer speed of the increase," says John Roe, Director of Marketing at Sporting Life. "Next year we hope with the help of the city, sponsors and others we'll be able to further increase it to over 30,000."

Since Sporting Life took over, the event has become the second largest run in Canada. It is the biggest run in Toronto and the single largest running event in the country that delivers the most net proceeds to charity. In 2012 the run raised $2.1 million for kids with cancer; this year's goal is to raise $2.4 million for Camp Oochigeas.

This year the Sporting Life 10k has added a walk component which opens it to more families so a larger population can enjoy a run or walk down the most famous street in Canada, Yonge Street.

This year is the first time a Celebrity Ambassador Team will take part. It consists of 20 Toronto musicians, TV personalities and media who will run and walk in support of kids with cancer and Camp Oochigeas.

The Sporting Life 10k will continue to work closely with City of Toronto officials, including police and EMS as well as the organizing committee to plan and execute a safe and enjoyable event for all. Organizers will review the existing emergency preparedness plan to ensure they can best respond to any situation.

Race Details

The race takes place on Sunday, May 12. Race kits can be picked up from Tuesday, May 7 until Saturday, May 11 at the Sporting Life flagship store at 2665 Yonge St. The race day will be filled with excitement, music and all for an amazing cause -- helping kids with cancer.

About the Sporting Life 10k

The Sporting Life 10k is Canada's premier running event that delivers a value-packed running experience and the largest net proceeds to charity. Since 2003, the Sporting Life 10K has made it possible for community members and runners/walkers to make a big impact on the life of children living with cancer. Signing up to raise funds or donate people will help Camp Oochigeas provide ground-breaking and magical camp experiences next summer for Ontario children and teens living with cancer. (SportingLife10K.ca)

About Camp Ooch

Founded in 1983, Camp Oochigeas, or "Ooch", has been providing magical camp experiences for children with cancer for 30 years. And Camp Ooch is much more than a summer camp. Ooch is the only residential camp in Ontario to offer on-site IV chemotherapy treatment and blood transfusions. Camp Ooch offers year-round programs for children affected by cancer in Muskoka, SickKids Hospital, two other regional cancer centres, and Ooch Downtown in the heart of Toronto. Through these programs, Camp Oochigeas provides fun and meaningful experiences to approximately 800 children affected by cancer each year, at no cost to their families. This is all made possible by the generous support of donors and volunteers. Visit OOCH.org for more information or join the online community on Facebook and Twitter @CampOoch.


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