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Posted: April 27, 2013  

Multisport: Rudy Project & XX2I Optics Join HITS Running Festivals as Official Eyewear Sponsors

SAUGERTIES, NY (April 26, 2013) -- After recently partnering with HITS Triathlon Series Rudy Project, the leading global manufacturer of technical performance eyewear and helmets, has recently partnered with HITS Running Festivals as its official eyewear and prescription eyewear sponsor. In addition, the premiere cost-competitive sports performance brand XX2i Optics has come on board as the official value eyewear of the newly-launched running series. Both brands are distributed by R.A.C.E. (Running & Cycling Enterprises).

"We're excited to bring Rudy Project's award winning technology to the HITS Running Festivals,” remarked Paul Craig, President and Co-Founder of R.A.C.E. "HITS has changed the name of the game in marathon races by offering ‘a distance for everyone'™, and we believe Rudy Project and XX2i Optics will be a perfect fit for that motto. Rudy's numerous lens and frame patents have earned several ‘Gear of the Year' awards (including Outside Magazine) and made them a premiere brand for runners. We're also pleased to offer XX2i Sport Polarized glasses and readers -- winner of Gear Institute's "Killer Value” award - as an excellent cost-to-performance ratio eyewear, enabling any athlete to get the gear they require at the price they need.”

HITS Running Festivals will produce their first event October 19-20, 2013 in Oklahoma City, Oklahoma. The world's leader in hunter/jumper horse shows, HITS ventured into triathlon race production in 2012, attracting nearly 10,000 participants to HITS Triathlon Series events across the U.S. Using the same concept of multiple events over the course of one weekend, HITS Running Festivals will offer a Friends & Family Mile, as well as 5K, 10K, Half Marathon and Marathon races.

"As an athlete, I have been a Rudy Project fan for years -- their products are second to none," said Barry Siff, Race Director of HITS Running Festivals. "The HITS-Rudy Project partnership will allow our participants many opportunities to see, try, and even win a pair of these premiere eyewear products. Being able to partner with Rudy Project further enhances our appeal in the running market. They have the perfect performance eyewear for everyone and we have "a distance for everyone!”TM. This partnership is a natural fit!"

HITS Running Festivals promises each athlete a true "race environment," regardless of distance or competitive level. From the mile to the marathon, they will experience a high-quality, well-executed event from the moment of registration, throughout the race and then onto the finish line celebration and Festival.

About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, prescription eyewear, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy Project has won Outside Magazine's prestigious "Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 and 2012 Triathlon World Championship in Kona, HI and the Wingspan time trial helmet was selected as Triathlete Magazine's "Best Aero Helmet” in its 2012 "Buyer's Guide.” Rudy Project prides itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world. What sets Rudy Project apart is unparalleled customer service standards, cutting edge products, technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™. Rudy Project offers a Lifetime Replacement Lens Guarantee and three-year frame warranty. Learn more about Rudy Project at

About XX2i Optics

XX2i Optics was created to offer unparalleled value and technology at an affordable price to athletes and weekend warriors alike. Since its launch, XX2i Optics products have received numerous awards including the Gear Institutes "Best Value” award and Outside Magazine's "Killer Value” award. XX2i Optics is the official value eyewear of USA Triathlon and pro triathletes A.J. Baucco and Cait Snow. XX2i polarized and polarized readers employ the latest polarized and rear surfacing technology providing amazing quality seen on products three times their cost. And Dual Kits and Single Kits offer multiple frame and lens options to triathletes, cyclists and runners. To Learn more go to

About HITS, Inc.

HITS, Inc. is a special events management company primarily focused on producing endurance sports events and hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS is dedicated to creating high-quality events in desirable destinations with unmatched, professional operations. For more information about the HITS Running Festivals, please visit

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