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Posted: July 22, 2013  

Health and Fitness: Celebrity Sweat, the #1 celebrity fitness campaign featuring a wide variety of athletes and celebrities as well as Hip Hop singer NELLY goes GLOBAL with new partnerships formed with Principle Media and DEAL Global Holdings

Hollywood, CA - Managing partners of DEAL Global Holdings, Lynnwood Bibbens and Kevin Mills have strategically crafted a new partnership between Celebrity Sweat and Principle Media. The new relationship will take the existing 13 episode online series into international syndication immediately and provide the brand with global visibility.

The brand takes you behind the scenes to see how your favorite athletes and celebrities train. Using music and sports, Celebrity Sweat's goal is to motivate and inspire people of all ages to make health and wellness a priority. Showcasing the best workouts and training tips is of interest to all fans of all ages and Celebrity Sweat takes its energy through the initial season to give fans a flavor of more to now come.

Thirteen episodes of Celebrity Sweat; the brand that showcases the workouts of professional athletes and celebrities, have been released online with the next season to be filmed imminently and distributed domestically and internationally by Principal Media, throughout the United States.

DEAL Global Holdings plans to co-produce with Principle Media the next season of Celebrity Sweat, and plans to utilize its expertise as well as the wisdom of their network of strategic partners to enable independent producers; brands; ad agencies, and even studios to redefine, recreate and monetize content across any platform or medium.

Celebrity Sweat additionally held a VIP post party following the ESPYs on July 17 hosted by NELLY, featuring the Under Armor Red Carpet with NFL legend Deion Sanders, being brought to you by Footlocker. The event also featured a 3 Minute Update VIP Lounge, bringing together the best in sports and music with net proceeds going back to the Boys and Girls Club of East L.A.

Daily Show 3 Minute Update hosted it's own red carpet and VIP Lounge at the Celebrity Sweat VIP bash, post-ESPYs featuring Hip-Hop singer Nelly and many other stars

Daily news show 3 Minute Update hosted its own Red Carpet and VIP Lounge at the Celebritry Sweat VIP Bash on July 17 this year following the ESPYs.

The party featuring Hip Hop singer NELLY and more than 50 other athletes and celebrities was sponsored by Under Armor and Footlocker and was held to raise money for the Boys and Girls Clubs of East LA.

The daily news show 3 Minute Update provides current content in a 3-minute format covering entertainment, sports, technology and gaming. Additionally, Celebrity Sweat is the hottest New Celebrity Fitness Campaign where fans get to go behind the scenes to see how their favorite stars train. The Brand uses Music and Sports to motivate and inspire people to make health and wellness a prioity. The newest episodes will feature NFL star Deion Sanders as well as Matt Barnes of the Clippers.

Stars supporting the brand at the event included Nelly (Hip-Hop Singer), Deion Sanders (NFL legend), DeAndre Jordan (Los Angeles Clippers), Matt Barnes (Los Angeles Clippers), Torrey Smith (NFL), Quinton Aaron (Actor, The Blind Side), Terry Crews (Actor, Expendables 2) Gabby Douglas (Olympic Gold Medalist, Gymnastics) Billy Blanks (Fitness Guru), Big John McCarthy (UFC Official), Eva Tamargo (Actress, The Haves and The Have Nots), Kevin Sorbo (Actor, Hercules), Kyla Deaver (Actress, The Conjuring), Lindsay Hayward (WWE), Loni Love (Comedian/Actress, Chelsea Lately), RaVaughn (Music Artist), Sean Patrick Thomas (Actor, Save the Last Dance), Adrienne Bailon (Co-Host, The Real).

For daily news by 3 Minute Update see

Check out for more info and downloads on Celebrity Sweat.

For more information, contact Jane Owen at or at 310-855-9600.

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