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Posted: March 2, 2017:  

Athletics: Under Armour signs on as new title sponsor of Canada Running Series’ Vancouver Eastside 10k

This year’s race date is September 16, 2017

(VANCOUVER, March 1, 2017) Canada Running Series announces Under Armour as the new title sponsor of the Eastside 10k race, which is scheduled for Saturday, September 16th this year.

In addition to the title sponsorship, Under Armour is the exclusive athletic footwear, apparel and Connected Fitness sponsor. All participants will receive Under Armour technical running shirts and race organizers will receive technical apparel and footwear. This collaborative partnership will also bring cutting-edge innovation to the Canadian road running scene with activations across Under Armour’s digital training platforms, MapMyRun® and UA Record(TM). These platforms will include official training programs for runners of all abilities. There will also be an ambassador program and community outreach for run crews and clubs.

"This is a strategic partnership between two premier high performance brands," says Canada Running Series president, Alan Brookes. "This partnership with Under Armour, the global leader in innovation performance product, is about bringing the latest and greatest to the Canadian road running scene. Together we will be able to grow the Under Armour Eastside 10k into an even bigger and better international running event, and something that is in, for and with Vancouver’s Eastside."

"Under Armour is passionate about making all runners better and we are thrilled to partner with Canada Running Series to elevate the awareness of the Eastside 10K race," says Shana Ferguson, Director of Marketing, Under Armour Canada. "This is one of the highlights of the Vancouver fall racing calendar, as the race winds through some of the most historic and vibrant areas of the city, and we are looking forward to outfitting runners in our innovative gear."

Under Armour’s partnership with the Eastside 10k is the company’s first title sponsorship of a Canada Running Series race. In the U.S., Under Armour has enriched the running experience at signature events, including San Francisco’s Bay to Breakers 12K, and Washington, D.C.’s Cherry Blossom 10-miler & 5k. As in San Francisco and Washington D.C., Under Armour will enhance the experience in Vancouver in all phases of the run.

Registration for the Under Armour Eastside 10K is now open at www.eastside10k.ca. Registration is limited and we encourage runners in Vancouver and across Canada to register today.

About Canada Running Series [CRS].

Canada Running Series is the nation’s premier running circuit with 7 events: 4 in Toronto, 2 in Vancouver and 1 in Montreal. It annually attracts some 60,000 participants and raises more than $6 million for some 320 mostly-local charities. The Series includes the IAAF Gold Label Scotiabank Toronto Waterfront Marathon, and the Athletics Canada National Marathon Championships. Since 1999, CRS has gained international recognition for innovation and organization. We are passionately committed to staging great experiences for runners of all levels from Canadian Olympians and International stars, to healthy lifestyle people and charity runners; and to making sport part of sustainable communities and the city-building process. Our mission is "building community through the sport of running." Join us at RunCRS.ca.

About Under Armour, Inc.

Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness(TM) platform powers the world's largest digital health and fitness community through a suite of applications: UA Record(TM), MapMyFitness®, Endomondo(TM) and MyFitnessPal®. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at UABiz.com.

Under Armour has two classes of publicly traded common stock listed on the New York Stock Exchange: Class C stock trades under the ticker symbol "UA" and Class A stock trades under the ticker symbol "UAA". For more information about Under Armour’s stock, please visit the Company’s Investor Relations website at UABiz.com.


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