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Posted: March 12, 2015:  

Athletics: Destination Races Welcomes Kicking Horse Coffee as the Official Organic Fairtrade Coffee Sponsor of the 2015 and 2016 Wine Country Half Marathon Series

March 12, 2015, Sonoma, CA - Destination Races, producer of the Wine Country Half Marathon Series, is proud to partner with Kicking Horse Coffee to caffeinate runners at its seven boutique races across prestigious wine regions in North America. As the Official Organic Fairtrade Coffee Sponsor, Kicking Horse Coffee will serve participants its signature coffee blend Kick Ass throughout the race weekend festivities and will reward runners with complimentary coffee samples in their post-race recovery bags.

Destination Races’ events offer unforgettable race weekends for runners and food and wine enthusiasts alike, complete with scenic courses, post-race Wine & Music festivals, and exclusive access to esteemed wineries, gourmet tastings, and local personalities. As part of the two-year sponsorship, Kicking Horse Coffee will also work with Destination Races to promote social media programs highlighting its commitment to superior quality through shade-grown coffee, bio diversity, and sustainable farming practices.

"Kicking Horse Coffee is dedicated to an athletic, active lifestyle, and we are thrilled to launch this partnership with Destination Races, a series celebrating the scenic beauty of wine communities and sustainable ecotourism" said Elana Rosenfeld, Kicking Horse Coffee’s Co-founder & CEO. "The Wine Country Half Marathon Series serves as the perfect settings in which to showcase our brand and engage with athletes, wine, coffee, and music lovers."

Kicking Horse Coffee is Canada’s largest Organic and Fairtrade roaster. Dedicated to strong community involvement, "The Horse" has grown to become a beloved and admired BC employer, focused on local and global environmental conservation. They are also famous for their memorable blend names, from Kick Ass, 454 Horse Power, Grizzly Claw, Hoodoo Jo, etc.

"Kicking Horse Coffee, an early pioneer in the Canadian Fair Trade movement, is a favourite of athletes and a natural fit with our pioneering family of sponsors," said Destination Races Founder and President Matt Dockstader. "We look forward to this partnership to not only help spread the Kicking Horse Coffee vision, but also to delight our runners with such great tasting coffee."

About Destination Races

Destination Races, based in Sonoma, California, is the pioneer producer of the Wine Country Half Marathon Series. Founded in 2004, the Wine Country Half Marathon Series consists of seven races across prestigious wine regions in North America. Offering unforgettable experiences on and off the course, including the popular post-race wine and music festival, runners travel far and wide for these boutique destination races. The race series attracts elite runners as well as food and wine enthusiasts who share their common bond of running and celebration. The Wine Country Half Marathon Series has limited fields in each event to ensure the participants and their guests can enjoy all the race weekends have to offer, including exclusive winery tours, plus receptions and dinners featuring the local bounty at esteemed wineries and other unique venues.

Current races include - Santa Barbara, Northern Virginia, Napa-to-Sonoma, Oregon (Willamette Valley), Kelowna, B.C., Healdsburg, and Temecula Valley, CA.

For more information on the event series and Destination Races, go to, friend them on Facebook, follow them on Twitter @WineCountryHalf, and see exclusive race images on Instagram.

About Kicking Horse Coffee

Organic, Fairtrade and Rocky Mountain-roasted in Invermere, B.C., Kicking Horse Coffee has been fueling discerning coffee addictions for almost 20 years. A loyal following reinforces Kicking Horse Coffee’s passion for roasting only the finest, super-premium coffee. From humble beginnings, "The Horse" has grown to become one of the region’s top employers, this is a no-compromise coffee and a no-compromise company, committed to local and global environmental conservation. Their coffee blends are 100% organic and fairtrade, bold, smooth, adventurous, and with a full-bodied flavour!

For more information about Kicking Horse Coffee, go to, friend them on Facebook, follow them on Twitter @KckngHrseCoffee or follow their images on Instagram.

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